PROGRAMME LEARNING OUTCOMES |
KNOWLEDGE |
Aim |
Objectives | T |
% |
(Described in terms of theoretical and factual knowledge) |
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 1 | 2 | 3 | 4 | 5 | 6 |
1 |
Students have the professional field knowledge about integrated marketing, integrated marketing communication and advertising. | 4 | 5 | 4 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 67 | 95.71 |
2 |
Students have sufficient theoretical knowledge in the field of advertising. | 3 | 4 | 4 | 5 | 5 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 4 | 5 | 63 | 90.00 |
3 |
Students know the relationship between the target audience and the creation of advertising messages. | 4 | 4 | 3 | 5 | 5 | 3 | 3 | 5 | 4 | 3 | 3 | 5 | 5 | 3 | 55 | 78.57 |
4 |
Students know advertising campaign processes and strategies for all communication environments. | 3 | 4 | 2 | 5 | 5 | 2 | 2 | 4 | 5 | 3 | 3 | 5 | 4 | 2 | 49 | 70.00 |
5 |
Students will be able to know media planning and purchasing strategies for all communication environments. | 2 | 3 | 5 | 5 | 3 | 3 | 2 | 4 | 5 | 3 | 4 | 3 | 3 | 2 | 47 | 67.14 |
6 |
Students will be able to know data literacy, research methods and techniques that will be used to create strategies in advertising. | 3 | 3 | 5 | 3 | 2 | 2 | 5 | 4 | 3 | 4 | 3 | 2 | 2 | 2 | 43 | 61.43 |
7 |
Students know the legal regulations and ethical values in the field of communication and advertising. | 5 | 3 | 2 | 2 | 2 | 5 | 2 | 4 | 3 | 4 | 5 | 2 | 2 | 2 | 43 | 61.43 |
8 |
Students will be able to know national and international institutions, associations and professional organizations operating in the field, legislation and quality standards of these institutions | 5 | 4 | 2 | 2 | 2 | 2 | 2 | 4 | 2 | 4 | 4 | 2 | 2 | 2 | 39 | 55.71 |
9 |
Students know current presentation techniques and presentation in the field of communication and advertising. | 3 | 4 | 5 | 3 | 4 | 2 | 3 | 4 | 2 | 5 | 2 | 2 | 4 | 4 | 47 | 67.14 |
SKILLS |
Aim |
Objectives | T |
% |
(Described in terms of cognitive and practical skills) |
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 1 | 2 | 3 | 4 | 5 | 6 |
1 |
Students analyze the economic, social and psychological reactions of the society and create advertising messages. | 5 | 5 | 3 | 4 | 3 | 3 | 3 | 5 | 3 | 5 | 5 | 4 | 4 | 3 | 55 | 78.57 |
2 |
Students create advertising messages based on audience and communication environment | 4 | 5 | 3 | 5 | 3 | 3 | 3 | 5 | 3 | 5 | 5 | 3 | 3 | 3 | 53 | 75.71 |
3 |
Students plan and execute the advertising strategy and campaign according to the different advertising characteristics of all communication environments. | 4 | 5 | 3 | 5 | 5 | 3 | 2 | 4 | 2 | 4 | 3 | 5 | 3 | 3 | 51 | 72.86 |
4 |
Students apply the legislation and quality standards of national and international institutions, associations and professional organizations and act in accordance with ethical rules. | 4 | 4 | 2 | 3 | 3 | 5 | 2 | 4 | 5 | 4 | 3 | 3 | 2 | 2 | 46 | 65.71 |
5 |
Students observe, analyze and reflect consumer behavior in their work. | 5 | 5 | 3 | 5 | 2 | 2 | 2 | 3 | 4 | 4 | 3 | 2 | 2 | 3 | 45 | 64.29 |
6 |
Students create a project using current presentation techniques. | 4 | 3 | 5 | 3 | 2 | 2 | 2 | 3 | 2 | 5 | 5 | 3 | 3 | 3 | 45 | 64.29 |
7 |
students have the ability to select and use appropriate equipment and tools to create advertising messages | 4 | 5 | 5 | 5 | 5 | 3 | 3 | 4 | 3 | 3 | 5 | 5 | 5 | 5 | 60 | 85.71 |
8 |
Students apply creative thinking methods and techniques in their field. | 3 | 5 | 4 | 3 | 5 | 3 | 3 | 5 | 3 | 5 | 5 | 3 | 5 | 4 | 56 | 80.00 |
9 |
Students will be able to compile, implement, analyze and interpret data in the field of communication and advertising. | 5 | 3 | 5 | 3 | 3 | 3 | 5 | 4 | 5 | 5 | 5 | 2 | 2 | 3 | 53 | 75.71 |
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS |
Aim |
Objectives | T |
% |
Autonomy & Responsibility |
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 1 | 2 | 3 | 4 | 5 | 6 |
1 |
Students critically evaluate the advanced knowledge and skills acquired in the field. | 5 | 4 | 2 | 4 | 2 | 2 | 2 | 3 | 5 | 5 | 5 | 4 | 4 | 2 | 49 | 70.00 |
2 |
Students make interdisciplinary and interdisciplinary teamwork focused on solutions to problems in the field. | 2 | 4 | 2 | 5 | 2 | 2 | 2 | 3 | 5 | 5 | 5 | 4 | 4 | 2 | 47 | 67.14 |
3 |
Students conduct an advanced study related to their field independently. | 5 | 3 | 2 | 3 | 2 | 2 | 2 | 4 | 5 | 5 | 5 | 2 | 2 | 3 | 45 | 64.29 |
4 |
students follow the national and international contemporary problems in the field of advertising, comments, offers solutions. | 2 | 5 | 2 | 3 | 3 | 3 | 3 | 5 | 2 | 2 | 3 | 4 | 4 | 2 | 43 | 61.43 |
5 |
students follow the innovations in advertising and form their content in this direction. | 3 | 5 | 5 | 4 | 2 | 2 | 2 | 4 | 2 | 5 | 5 | 5 | 2 | 2 | 48 | 68.57 |
6 |
Students behave in accordance with laws, regulations, legislation and social, scientific and professional ethical values. | 2 | 5 | 2 | 3 | 2 | 5 | 3 | 5 | 2 | 2 | 2 | 2 | 2 | 2 | 39 | 55.71 |
7 |
Students will create and apply brand and communication strategy. | 4 | 5 | 3 | 5 | 4 | 4 | 2 | 2 | 4 | 2 | 2 | 4 | 2 | 2 | 45 | 64.29 |
8 |
students use computer and software programs in accordance with the requirements of advertising. | 2 | 5 | 5 | 2 | 2 | 2 | 3 | 4 | 2 | 2 | 5 | 2 | 2 | 2 | 40 | 57.14 |
9 |
Students will be able to communicate effectively both in Turkish and in a foreign language. | 2 | 3 | 2 | 2 | 2 | 2 | 2 | 4 | 2 | 2 | 2 | 2 | 2 | 5 | 34 | 48.57 |
10 |
Students will be able to apply occupational health and safety knowledge in their field. | 3 | 3 | 2 | 2 | 2 | 5 | 2 | 5 | 3 | 3 | 2 | 3 | 3 | 2 | 40 | 57.14 |
Learning to Learn |
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 1 | 2 | 3 | 4 | 5 | 6 | T | % |
Communication & Social |
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 1 | 2 | 3 | 4 | 5 | 6 | T | % |
Occupational and/or Vocational |
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 1 | 2 | 3 | 4 | 5 | 6 | T | % |
Related number of programme learning outcomes/ 28 | 28 | 28 | 28 | 28 | 28 | 28 | 28 | 28 | 28 | 28 | 28 | 28 | 28 | 28 | - | - |
---|
Level of contribution | 100 | 116 | 92 | 104 | 87 | 84 | 75 | 115 | 96 | 109 | 109 | 93 | 87 | 80 | - | - |
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High |