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07050 ADVERTISEMENT -
LEVEL: Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle


Level of Contribution from 0 to 5* Level of Contribution Existence of Contribution (Relation)
PROGRAMME LEARNING OUTCOMES
KNOWLEDGE Aim Objectives
(Described in terms of theoretical and factual knowledge) 123412345
1 Students have the professional field knowledge about integrated marketing, integrated marketing communication and advertising.XXXXXXXXX
2 Students have sufficient theoretical knowledge in the field of advertising.XXXXXXXXX
3 Students know the relationship between the target audience and the creation of advertising messages.
4 Students know advertising campaign processes and strategies for all communication environments.
5 Students will be able to know media planning and purchasing strategies for all communication environments.
6 Students will be able to know data literacy, research methods and techniques that will be used to create strategies in advertising.
7 Students know the legal regulations and ethical values in the field of communication and advertising.
8 Students will be able to know national and international institutions, associations and professional organizations operating in the field, legislation and quality standards of these institutions
9 Students know current presentation techniques and presentation in the field of communication and advertising.
SKILLS Aim Objectives
(Described in terms of cognitive and practical skills) 123412345
1 Students analyze the economic, social and psychological reactions of the society and create advertising messages.XXXXXXXX
2 students create advertising messages based on audience and communication environmentXXXXXXXXX
3 123/5000 Students plan and execute the advertising strategy and campaign according to the different advertising characteristics of all communication environments.
4 Students apply the legislation and quality standards of national and international institutions, associations and professional organizations and act in accordance with ethical rules.
5 Students observe, analyze and reflect consumer behavior in their work.
6 Students create a project using current presentation techniques.
7 students have the ability to select and use appropriate equipment and tools to create advertising messages
8 Students apply creative thinking methods and techniques in their field.
9 Students will be able to compile, implement, analyze and interpret data in the field of communication and advertising.
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS Aim Objectives
Autonomy & Responsibility 123412345
1 Students critically evaluate the advanced knowledge and skills acquired in the field.XXXXXXXXX
2 Students make interdisciplinary and interdisciplinary teamwork focused on solutions to problems in the field.XXXXXXXXX
3 Students conduct an advanced study related to their field independently.XXXXXXXX
4 students follow the national and international contemporary problems in the field of advertising, comments, offers solutions.
5 students follow the innovations in advertising and form their content in this direction.
6 Students behave in accordance with laws, regulations, legislation and social, scientific and professional ethical values.
7 Students will create and apply brand and communication strategy.
8 students use computer and software programs in accordance with the requirements of advertising.
9 Students will be able to communicate effectively both in Turkish and in a foreign language.
10 Students will be able to apply occupational health and safety knowledge in their field.
Learning to Learn 123412345
Communication & Social 123412345
Occupational and/or Vocational 123412345
EBS : İstanbul Aydın Üniversitesi Eğitim Öğretim Bilgi Sistemi İstanbul Aydın Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Istanbul Aydin University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.