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07050 ADVERTISEMENT -
LEVEL: Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Aim
1Can think critically and critically from an interdisciplinary perspective
2Follows different global and local approaches professionally and implements them,
3By following the current communication and information technologies,
4 Ability to develop advertising and marketing strategies and tactics for various purposes within corporate companies and agencies,
5To be able to produce original and creative works in the professional field,
6Working with professional ethics and legal awareness by understanding the place of his profession in social development,
7Ability to obtain scientific data with methods and techniques specific to the field in the light of theoretical and theoretical knowledge,
8To train qualified advertising professionals who take social responsibility and social benefit in line with social, cultural, scientific and professional values and within the framework of occupational safety.
Objectives
1To gain theoretical knowledge and terminology knowledge on communication, business and management sciences.
2Within the framework of the principle of lifelong learning, to gain competence to follow and adapt to global and local developments in the field of advertising.
3To gain knowledge and skills to enable them to follow and apply technological developments specific to the field.
4To gain competence to develop advertising and campaigns suitable for different cultures.
5To gain competence of creative thinking and innovation by linking theory and practice.
6To gain effective written and verbal and visual expression competence.
EBS : İstanbul Aydın Üniversitesi Eğitim Öğretim Bilgi Sistemi İstanbul Aydın Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Istanbul Aydin University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.