English

07050 ADVERTISEMENT -
LEVEL: Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
  Upon successful completion of the program designed in accordance with the aims and objectives of the program and the program learning outcomes in terms of knowledge, skills and competencies given below, students/learners will be able to:

Classified Conjoined TYYÇ Level / TYYÇ Field of Education / IAU Programmme Comparison
PROGRAMME LEARNING OUTCOMES LEARNING & TEACHING
METHODS
ASSESMENT & GRADING
METHODS
KNOWLEDGE
(Described in terms of theoretical and factual knowledge)
   1 Students have the professional field knowledge about integrated marketing, integrated marketing communication and advertising.
   2 Students have sufficient theoretical knowledge in the field of advertising.
   3 Students know the relationship between the target audience and the creation of advertising messages.
   4 Students know advertising campaign processes and strategies for all communication environments.
   5 Students will be able to know media planning and purchasing strategies for all communication environments.
   6 Students will be able to know data literacy, research methods and techniques that will be used to create strategies in advertising.
   7 Students know the legal regulations and ethical values in the field of communication and advertising.
   8 Students will be able to know national and international institutions, associations and professional organizations operating in the field, legislation and quality standards of these institutions
   9 Students know current presentation techniques and presentation in the field of communication and advertising.
  • Lecture & In-Class Activities
  • Group Work
  • Laboratory
  • Reading
  • Assignment (Homework)
  • Internship
  • Occupational Activity
  • Thesis Work
  • Mid-Term Exam
  • Final Exam
  • Short Exam
  • Presentation of Report
  • Homework Assessment
  • Oral Exam
  • Year-End Final Exam
SKILLS
(Described in terms of cognitive and practical skills)
   1 Students analyze the economic, social and psychological reactions of the society and create advertising messages.
   2 students create advertising messages based on audience and communication environment
   3 123/5000 Students plan and execute the advertising strategy and campaign according to the different advertising characteristics of all communication environments.
   4 Students apply the legislation and quality standards of national and international institutions, associations and professional organizations and act in accordance with ethical rules.
   5 Students observe, analyze and reflect consumer behavior in their work.
   6 Students create a project using current presentation techniques.
   7 students have the ability to select and use appropriate equipment and tools to create advertising messages
   8 Students apply creative thinking methods and techniques in their field.
   9 Students will be able to compile, implement, analyze and interpret data in the field of communication and advertising.
  • Lecture & In-Class Activities
  • Group Work
  • Laboratory
  • Assignment (Homework)
  • Project Work
  • Seminar
  • Internship
  • Implementation/Application/Practice
  • Practice at a workplace
  • Occupational Activity
  • Mid-Term Exam
  • Final Exam
  • Short Exam
  • Homework Assessment
  • Oral Exam
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS
Autonomy & Responsibility
   1 Students critically evaluate the advanced knowledge and skills acquired in the field.
   2 Students make interdisciplinary and interdisciplinary teamwork focused on solutions to problems in the field.
   3 Students conduct an advanced study related to their field independently.
   4 students follow the national and international contemporary problems in the field of advertising, comments, offers solutions.
   5 students follow the innovations in advertising and form their content in this direction.
   6 Students behave in accordance with laws, regulations, legislation and social, scientific and professional ethical values.
   7 Students will create and apply brand and communication strategy.
   8 students use computer and software programs in accordance with the requirements of advertising.
   9 Students will be able to communicate effectively both in Turkish and in a foreign language.
   10 Students will be able to apply occupational health and safety knowledge in their field.
  • Project Work
  • Internship
  • Implementation/Application/Practice
  • Practice at a workplace
  • Occupational Activity
  • Social Activity
  • Field Study
  • Homework Assessment
  • Oral Exam
  • Expert Assessment
Learning to Learn
  • Occupational Activity
  • Social Activity
  • Report Writing
  • Presentation of Report
  • Homework Assessment
  • Oral Exam
Communication & Social
  • Lecture & In-Class Activities
  • Laboratory
  • Occupational Activity
  • Social Activity
  • Homework Assessment
  • Oral Exam
  • Expert Assessment
Occupational and/or Vocational
  • Reading
  • Occupational Activity
  • Social Activity
  • Mid-Term Exam
  • Final Exam
  • Homework Assessment
  • Oral Exam
EBS : İstanbul Aydın Üniversitesi Eğitim Öğretim Bilgi Sistemi İstanbul Aydın Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Istanbul Aydin University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.