English

07050 ADVERTISEMENT -
LEVEL: Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
  Upon successful completion of the program designed in accordance with the aims and objectives of the program and the program learning outcomes in terms of knowledge, skills and competencies given below, students/learners will be able to:

Classified Conjoined TYYÇ Level / TYYÇ Field of Education / IAU Programmme Comparison
PROGRAMME LEARNING OUTCOMES LEARNING & TEACHING
METHODS
ASSESMENT & GRADING
METHODS
KNOWLEDGE
(Described in terms of theoretical and factual knowledge)
   1 Possess adequate knowledge about advertising
   2 Gains satisfactory knowledge in the field of advertising.
   3 Knows the importance of legal regulations and ethical values related to advertising
   4 Have knowledge of media planning and advertising communication strategy.
   5 Know advertising campaign processes for traditional and digital media
   6 Monitors the developments in science and technology and updates him/herself continually.
   7 Develops solution proposals based on research and proof.
   8 Creates advertising strategies.
  • Lecture & In-Class Activities
  • Group Work
  • Laboratory
  • Reading
  • Assignment (Homework)
  • Internship
  • Occupational Activity
  • Thesis Work
  • Mid-Term Exam
  • Final Exam
  • Short Exam
  • Presentation of Report
  • Homework Assessment
  • Oral Exam
SKILLS
(Described in terms of cognitive and practical skills)
   1 Use advanced theoretical informations.
   2 Refers to the methods and techniques in the field of advertising
   3 Creates advertising strategy, executes and controls the process.
   4 Uses computer required level in the field of advertising.
  • Lecture & In-Class Activities
  • Group Work
  • Laboratory
  • Assignment (Homework)
  • Project Work
  • Seminar
  • Internship
  • Implementation/Application/Practice
  • Practice at a workplace
  • Occupational Activity
  • Mid-Term Exam
  • Final Exam
  • Short Exam
  • Homework Assessment
  • Oral Exam
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS
Autonomy & Responsibility
   1 Conducts advanced level studies related to the field of advertising independently.
   2 Applies the information in advertisement organizations.
   3 Participate in events and competitions in the area.
  • Project Work
  • Internship
  • Implementation/Application/Practice
  • Practice at a workplace
  • Occupational Activity
  • Social Activity
  • Field Study
  • Homework Assessment
  • Oral Exam
  • Expert Assessment
Learning to Learn
   1 Realizes the necessity of life long learning.
   2 Evaluates the advanced knowledge and skills in the field of advertising with a critical approach.
  • Occupational Activity
  • Social Activity
  • Report Writing
  • Presentation of Report
  • Homework Assessment
  • Oral Exam
Communication & Social
   1 Communicates with his colleagues in the field of advertising by using a foreign language.
   2 Uses computer along with the requirements of the profession.
   3 Has ethical, moral and aesthetic values.
  • Lecture & In-Class Activities
  • Laboratory
  • Occupational Activity
  • Social Activity
  • Homework Assessment
  • Oral Exam
  • Expert Assessment
Occupational and/or Vocational
   1 Conscious of the communication solutions and problems in social and universal scale.
   2 Conscious of the importance of intellectual accumulation.
  • Reading
  • Occupational Activity
  • Social Activity
  • Mid-Term Exam
  • Final Exam
  • Homework Assessment
  • Oral Exam
EBS : İstanbul Aydın Üniversitesi Eğitim Öğretim Bilgi Sistemi İstanbul Aydın Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Istanbul Aydin University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.