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10260-MARKETING-
LEVEL: Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle
PROGRAMME COURSE STRUCTURE
Please click on a course unit to see the details

1. Year Fall ( First ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
8827 SSE101 SOCIAL RESPONSIBILITY AND ETHICS Compulsory 0 + 2 1.0 2.0
9411 AHU101 GENERAL LAW Compulsory 2 + 0 2.0 4.0
9052 AMT109 MATHEMATICS Compulsory 2 + 0 2.0 3.0
1010 TUR101 TURKISH LANGUAGE-I Compulsory 2 + 0 2.0 2.0
2474 ING101 ENGLISH-I Compulsory 3 + 0 3.0 4.0
1029 ATA101 ATATÜRK'S PRINCIPLES AND REVOLUTION HISTORY-I Compulsory 2 + 0 2.0 2.0
10271 PAZ111 PRINCIPLES OF MARKETING-I Compulsory 3 + 0 3.0 6.0
9380 AGI102 GENERAL BUSINESS Compulsory 3 + 0 3.0 3.0
8778 BIL101 INFORMATION TECHNOLOGY-I Compulsory 2 + 0 2.0 2.0
53957 PAZ113 RETAIL MANAGEMENT Compulsory 2 + 0 2.0 2.0
Total ECTS Credit (Compulsory):30 Total ECTS Credit (Elective) :0 Total ECTS Credit :30

1. Year Spring ( Second ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
2116 TUR102 TURKISH LANGUAGE-II Compulsory 2 + 0 2.0 2.0
9420 AST101 STATISTICS Compulsory 2 + 0 2.0 2.0
1039 ATA102 ATATÜRK'S PRINCIPLES AND REVOLUTION HISTORY-II Compulsory 2 + 0 2.0 2.0
10239 ATM102 COMMERCIAL MATHEMATICS Compulsory 2 + 0 2.0 2.0
10307 PAZ112 PRINCIPLES OF MARKETING-II Compulsory 3 + 0 3.0 5.0
9062 YUM102 WORK PLACEMENT-I Compulsory 0 + 0 0.0 4.0
9409 AGE101 GENERAL ECONOMY Compulsory 3 + 0 3.0 4.0
8783 BIL102 INFORMATION TECHNOLOGY-II Compulsory 2 + 0 2.0 2.0
9403 AGM101 GENERAL ACCOUNTING Compulsory 3 + 0 3.0 3.0
2475 ING102 ENGLISH-II Compulsory 3 + 0 3.0 4.0
Total ECTS Credit (Compulsory):30 Total ECTS Credit (Elective) :0 Total ECTS Credit :30

2. Year Fall ( Third ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
53961 PAZ237 SUPPLY CHAIN MANAGEMENT Compulsory 3 + 0 3.0 3.0
10363 PAZ271 PROFESSIONAL ENGLISH-I Compulsory 3 + 0 3.0 3.0
10364 PAZ221 SERVICE MARKETING Compulsory 3 + 0 3.0 3.0
10367 PAZ241 ADVERTISING AND ADVERTISING CAMPAIGNS Compulsory 1 + 2 2.0 3.0
10369 YUM201 WORK PLACEMENT-II Compulsory 0 + 0 0.0 4.0
53965 PAZ239 FIELD SALES PLANNING Compulsory 2 + 0 2.0 2.0
10368 AET201 E-COMMERCE Compulsory 3 + 0 3.0 4.0
16638 PAZ235 MARKETING RESEARCH STUDIES Compulsory 3 + 0 3.0 5.0
  Details
ELECTIVE COURSE MODULE Elective -  - - 3
0001 BLMSEC Programme Elective - + - - -
Total ECTS Credit (Compulsory):27 Total ECTS Credit (Elective) :3 Total ECTS Credit :30

2. Year Spring ( Fourth ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
10375 YUM202 WORK PLACEMENT-III Compulsory 0 + 0 0.0 4.0
10373 PAZ242 GRAND AND GRAND MANAGEMENT Compulsory 3 + 0 3.0 4.0
10376 GRI201 ENTREPRENEURSHIP Compulsory 2 + 0 2.0 2.0
10371 PAZ272 PROFESSIONAL ENGLISH-II Compulsory 3 + 0 3.0 3.0
10370 AUP202 INTERNATIONAL MARKETING Compulsory 3 + 0 3.0 4.0
10374 PAZ254 SALES MANAGEMENT Compulsory 3 + 0 3.0 5.0
10372 PAZ252 CONSUMER BEHAVIOR Compulsory 3 + 0 3.0 4.0
  Details
ELECTIVE COURSE MODULE Elective -  - - 4
0001 BLMSEC Programme Elective - + - - -
Total ECTS Credit (Compulsory):26 Total ECTS Credit (Elective) :4 Total ECTS Credit :30
EBS : İstanbul Aydın Üniversitesi Eğitim Öğretim Bilgi Sistemi İstanbul Aydın Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Istanbul Aydin University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.