PROGRAMME LEARNING OUTCOMES |
LEARNING & TEACHING METHODS |
ASSESMENT & GRADING METHODS |
KNOWLEDGE |
(Described in terms of theoretical and factual knowledge) |
   1 |
To analyze basic economic indicators |
   2 |
To contribute to the development of the company's understanding of marketing concept |
   3 |
To identify the problem and aim in marketing research |
   4 |
To use professional concepts in a foreign language |
   4 |
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   4 |
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   4 |
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   4 |
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   4 |
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   4 |
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   5 |
To analyze marketing environment |
   6 |
To collect and analyze data |
   7 |
To use the statistical research techniques |
   8 |
To obtain general information about the marketing environment and market segmentation |
   8 |
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   8 |
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   8 |
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   8 |
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   8 |
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   8 |
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- Lecture & In-Class Activities
- Group Work
- Reading
- Assignment (Homework)
- Practice at a workplace
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- Mid-Term Exam
- Final Exam
- Short Exam
- Homework Assessment
- Oral Exam
- Year-End Final Exam
|
SKILLS |
(Described in terms of cognitive and practical skills)
|
   1 |
To process digital data |
   2 |
To select and analyze package programs used in the sales process |
   3 |
To interpret information about online consumer behavior |
   4 |
To implement e-commerce activities |
   4 |
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   4 |
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   4 |
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   4 |
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   4 |
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   4 |
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   5 |
To develope sales strategy |
   6 |
To prepare the product for sale and to sell |
   7 |
To manage after-sales services |
   8 |
To implement e-commerce activities |
   8 |
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   8 |
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   8 |
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   8 |
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   8 |
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   8 |
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- Lecture & In-Class Activities
- Reading
- Assignment (Homework)
- Practice at a workplace
|
- Mid-Term Exam
- Final Exam
- Short Exam
- Homework Assessment
- Oral Exam
- Year-End Final Exam
|
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS |
Autonomy & Responsibility |
   1 |
To coordinate the sales team |
   2 |
To control sales elements |
   3 |
To predict sales and to determine sales quotas |
   4 |
To manage the crisis in sales process |
   4 |
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   4 |
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   4 |
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   4 |
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   4 |
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   4 |
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- Lecture & In-Class Activities
- Group Work
- Assignment (Homework)
- Practice at a workplace
|
- Mid-Term Exam
- Final Exam
- Short Exam
- Homework Assessment
- Year-End Final Exam
|
Learning to Learn |
   1 |
To follow up publications on the profession |
   2 |
To prepare and make presentations |
   3 |
To follow courses and workshops |
   4 |
To investigate the law and regulations on the sales activities |
   4 |
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   4 |
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   4 |
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   4 |
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   4 |
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   4 |
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- Lecture & In-Class Activities
- Reading
- Assignment (Homework)
- Seminar
|
- Mid-Term Exam
- Final Exam
- Homework Assessment
|
Communication & Social |
   1 |
To choose the appropriate type of communication |
   2 |
To communicate with customers in oral and written means |
   3 |
To establish organizational communication |
   4 |
To be aware of the risks threatening the environment and human health and to implement the necessary measures |
   4 |
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   4 |
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   4 |
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   4 |
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   4 |
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   4 |
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- Lecture & In-Class Activities
- Group Work
- Seminar
- Implementation/Application/Practice
|
- Mid-Term Exam
- Final Exam
- Homework Assessment
|
Occupational and/or Vocational |
   1 |
To make direct selling |
   2 |
To make indirect selling |
   3 |
To carry out marketing activities in international markets |
   4 |
To contribute to the activities of sales development for customers |
   4 |
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   4 |
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   4 |
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   4 |
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   4 |
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   4 |
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- Lecture & In-Class Activities
- Implementation/Application/Practice
|
- Mid-Term Exam
- Final Exam
- Homework Assessment
|