| PROGRAMME LEARNING OUTCOMES |
LEARNING & TEACHING
METHODS |
ASSESMENT & GRADING
METHODS |
| KNOWLEDGE |
| (Described in terms of theoretical and factual knowledge) |
| 1 |
To analyze basic economic indicators |
| 2 |
To contribute to the development of the company's understanding of marketing concept |
| 3 |
To identify the problem and aim in marketing research |
| 4 |
To use professional concepts in a foreign language |
| 4 |
|
| 4 |
|
| 4 |
|
| 4 |
|
| 4 |
|
| 4 |
|
| 5 |
To analyze marketing environment |
| 6 |
To collect and analyze data |
| 7 |
To use the statistical research techniques |
| 8 |
To obtain general information about the marketing environment and market segmentation |
| 8 |
|
| 8 |
|
| 8 |
|
| 8 |
|
| 8 |
|
| 8 |
|
|
- Lecture & In-Class Activities
- Reading
|
|
| SKILLS |
| (Described in terms of cognitive and practical skills)
|
| 1 |
To process digital data |
| 2 |
To select and analyze package programs used in the sales process |
| 3 |
To interpret information about online consumer behavior |
| 4 |
To implement e-commerce activities |
| 4 |
|
| 4 |
|
| 4 |
|
| 4 |
|
| 4 |
|
| 4 |
|
| 5 |
To develope sales strategy |
| 6 |
To prepare the product for sale and to sell |
| 7 |
To manage after-sales services |
| 8 |
To implement e-commerce activities |
| 8 |
|
| 8 |
|
| 8 |
|
| 8 |
|
| 8 |
|
| 8 |
|
|
- Lecture & In-Class Activities
- Assignment (Homework)
- Implementation/Application/Practice
|
- Mid-Term Exam
- Final Exam
- Homework Assessment
|
| PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS |
| Autonomy & Responsibility |
| 1 |
To coordinate the sales team |
| 2 |
To control sales elements |
| 3 |
To predict sales and to determine sales quotas |
| 4 |
To manage the crisis in sales process |
| 4 |
|
| 4 |
|
| 4 |
|
| 4 |
|
| 4 |
|
| 4 |
|
|
- Lecture & In-Class Activities
- Group Work
- Implementation/Application/Practice
|
- Mid-Term Exam
- Final Exam
- Homework Assessment
|
| Learning to Learn |
| 1 |
To follow up publications on the profession |
| 2 |
To prepare and make presentations |
| 3 |
To follow courses and workshops |
| 4 |
To investigate the law and regulations on the sales activities |
| 4 |
|
| 4 |
|
| 4 |
|
| 4 |
|
| 4 |
|
| 4 |
|
|
- Lecture & In-Class Activities
- Reading
- Assignment (Homework)
- Seminar
|
- Mid-Term Exam
- Final Exam
- Homework Assessment
|
| Communication & Social |
| 1 |
To choose the appropriate type of communication |
| 2 |
To communicate with customers in oral and written means |
| 3 |
To establish organizational communication |
| 4 |
To be aware of the risks threatening the environment and human health and to implement the necessary measures |
| 4 |
|
| 4 |
|
| 4 |
|
| 4 |
|
| 4 |
|
| 4 |
|
|
- Lecture & In-Class Activities
- Group Work
- Seminar
- Implementation/Application/Practice
|
- Mid-Term Exam
- Final Exam
- Homework Assessment
|
| Occupational and/or Vocational |
| 1 |
To make direct selling |
| 2 |
To make indirect selling |
| 3 |
To carry out marketing activities in international markets |
| 4 |
To contribute to the activities of sales development for customers |
| 4 |
|
| 4 |
|
| 4 |
|
| 4 |
|
| 4 |
|
| 4 |
|
|
- Lecture & In-Class Activities
- Implementation/Application/Practice
|
- Mid-Term Exam
- Final Exam
- Homework Assessment
|
