EBS
English

10260 MARKETING -
LEVEL: Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle
  Upon successful completion of the program designed in accordance with the aims and objectives of the program and the program learning outcomes in terms of knowledge, skills and competencies given below, students/learners will be able to:

Classified Conjoined TYYÇ Level / TYYÇ Field of Education / IAU Programmme Comparison
PROGRAMME LEARNING OUTCOMES LEARNING & TEACHING
METHODS		 ASSESMENT & GRADING
METHODS
KNOWLEDGE
(Described in terms of theoretical and factual knowledge)
   1 To analyze basic economic indicators
   2 To contribute to the development of the company's understanding of marketing concept
   3 To identify the problem and aim in marketing research
   4 To use professional concepts in a foreign language
   5 To analyze marketing environment
   6 To collect and analyze data
   7 To use the statistical research techniques
   8 To obtain general information about the marketing environment and market segmentation
  • Lecture & In-Class Activities
  • Group Work
  • Reading
  • Assignment (Homework)
  • Practice at a workplace
  • Mid-Term Exam
  • Final Exam
  • Short Exam
  • Homework Assessment
  • Oral Exam
  • Year-End Final Exam
SKILLS
(Described in terms of cognitive and practical skills)
   1 To process digital data
   2 To select and analyze package programs used in the sales process
   3 To interpret information about online consumer behavior
   4 To implement e-commerce activities
   5 To develope sales strategy
   6 To prepare the product for sale and to sell
   7 To manage after-sales services
   8 To implement e-commerce activities
  • Lecture & In-Class Activities
  • Reading
  • Assignment (Homework)
  • Practice at a workplace
  • Mid-Term Exam
  • Final Exam
  • Short Exam
  • Homework Assessment
  • Oral Exam
  • Year-End Final Exam
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS
Autonomy & Responsibility
   1 To coordinate the sales team
   2 To control sales elements
   3 To predict sales and to determine sales quotas
   4 To manage the crisis in sales process
  • Lecture & In-Class Activities
  • Group Work
  • Assignment (Homework)
  • Practice at a workplace
  • Mid-Term Exam
  • Final Exam
  • Short Exam
  • Homework Assessment
  • Year-End Final Exam
Learning to Learn
   1 To follow up publications on the profession
   2 To prepare and make presentations
   3 To follow courses and workshops
   4 To investigate the law and regulations on the sales activities
  • Lecture & In-Class Activities
  • Reading
  • Assignment (Homework)
  • Seminar
  • Mid-Term Exam
  • Final Exam
  • Homework Assessment
Communication & Social
   1 To choose the appropriate type of communication
   2 To communicate with customers in oral and written means
   3 To establish organizational communication
   4 To be aware of the risks threatening the environment and human health and to implement the necessary measures
  • Lecture & In-Class Activities
  • Group Work
  • Seminar
  • Implementation/Application/Practice
  • Mid-Term Exam
  • Final Exam
  • Homework Assessment
Occupational and/or Vocational
   1 To make direct selling
   2 To make indirect selling
   3 To carry out marketing activities in international markets
   4 To contribute to the activities of sales development for customers
  • Lecture & In-Class Activities
  • Implementation/Application/Practice
  • Mid-Term Exam
  • Final Exam
  • Homework Assessment
EBS : İstanbul Aydın Üniversitesi Eğitim Öğretim Bilgi Sistemi İstanbul Aydın Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Istanbul Aydin University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.