English

10260 MARKETING -
LEVEL: Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle


Level of Contribution from 0 to 5* Level of Contribution Existence of Contribution (Relation)
PROGRAMME LEARNING OUTCOMES
KNOWLEDGE Aim Objectives
(Described in terms of theoretical and factual knowledge) 1234123
1 To analyze basic economic indicatorsXXXX
2 To contribute to the development of the company's understanding of marketing conceptXXXXXXX
3 To identify the problem and aim in marketing researchXXXXX
4 To use professional concepts in a foreign languageX
5 To analyze marketing environmentXXXXXX
6 To collect and analyze dataXXX
7 To use the statistical research techniques
8 To obtain general information about the marketing environment and market segmentationXXXXXX
SKILLS Aim Objectives
(Described in terms of cognitive and practical skills) 1234123
1 To process digital dataX
2 To select and analyze package programs used in the sales processXXX
3 To interpret information about online consumer behaviorXX
4 To implement e-commerce activitiesXXXXXX
5 To develope sales strategyXXXXXX
6 To prepare the product for sale and to sellXXXXX
7 To manage after-sales servicesXXXXXX
8 To implement e-commerce activitiesXXXXXX
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS Aim Objectives
Autonomy & Responsibility 1234123
1 To coordinate the sales teamXXXXXX
2 To control sales elementsXXXXXX
3 To predict sales and to determine sales quotasXXXXXX
4 To manage the crisis in sales processXXXXXX
Learning to Learn 1234123
1 To follow up publications on the professionXXXXXXX
2 To prepare and make presentationsXXXXX
3 To follow courses and workshopsXXXXXXX
4 To investigate the law and regulations on the sales activitiesXXXXXX
Communication & Social 1234123
1 To choose the appropriate type of communicationXXXXX
2 To communicate with customers in oral and written meansXXXXX
3 To establish organizational communicationXXXXXX
4 To be aware of the risks threatening the environment and human health and to implement the necessary measuresXXXX
Occupational and/or Vocational 1234123
1 To make direct sellingXXXXX
2 To make indirect sellingXXXXX
3 To carry out marketing activities in international marketsXXXXX
4 To contribute to the activities of sales development for customersXXXXXXX
EBS : İstanbul Aydın Üniversitesi Eğitim Öğretim Bilgi Sistemi İstanbul Aydın Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Istanbul Aydin University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.