| PROGRAMME LEARNING OUTCOMES |
| KNOWLEDGE |
Aim |
Objectives | T |
% |
| (Described in terms of theoretical and factual knowledge) |
1 | 2 | 3 | 4 | 5 | 1 | 2 | 3 | 4 | 5 |
| 1 |
To analyze basic economic indicators | 5 | 5 | 5 | 3 | 5 | 5 | 5 | 5 | 5 | 5 | 48 | 96.00 |
| 2 |
To contribute to the development of the company's understanding of marketing concept | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 49 | 98.00 |
| 3 |
To identify the problem and aim in marketing research | 5 | 5 | 5 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 48 | 96.00 |
| 4 |
To use professional concepts in a foreign language | 4 | 5 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 42 | 84.00 |
| 5 |
To analyze marketing environment | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 49 | 98.00 |
| 6 |
To collect and analyze data | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 41 | 82.00 |
| 7 |
To use the statistical research techniques | 5 | 3 | 5 | 3 | 5 | 4 | 4 | 4 | 4 | 4 | 41 | 82.00 |
| 8 |
To obtain general information about the marketing environment and market segmentation | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 49 | 98.00 |
| SKILLS |
Aim |
Objectives | T |
% |
| (Described in terms of cognitive and practical skills) |
1 | 2 | 3 | 4 | 5 | 1 | 2 | 3 | 4 | 5 |
| 1 |
To process digital data | 4 | 4 | 3 | 4 | 3 | 4 | 4 | 3 | 4 | 4 | 37 | 74.00 |
| 2 |
To select and analyze package programs used in the sales process | 5 | 5 | 5 | 3 | 4 | 5 | 5 | 5 | 5 | 5 | 47 | 94.00 |
| 3 |
To interpret information about online consumer behavior | 5 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 47 | 94.00 |
| 4 |
To implement e-commerce activities | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 44 | 88.00 |
| 5 |
To develope sales strategy | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 49 | 98.00 |
| 6 |
To prepare the product for sale and to sell | 5 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 46 | 92.00 |
| 7 |
To manage after-sales services | 5 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 46 | 92.00 |
| 8 |
To implement e-commerce activities | 5 | 5 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 4 | 44 | 88.00 |
| PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS |
Aim |
Objectives | T |
% |
| Autonomy & Responsibility |
1 | 2 | 3 | 4 | 5 | 1 | 2 | 3 | 4 | 5 |
| 1 |
To coordinate the sales team | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 49 | 98.00 |
| 2 |
To control sales elements | 5 | 4 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 42 | 84.00 |
| 3 |
To predict sales and to determine sales quotas | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 49 | 98.00 |
| 4 |
To manage the crisis in sales process | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 49 | 98.00 |
| Learning to Learn |
1 | 2 | 3 | 4 | 5 | 1 | 2 | 3 | 4 | 5 | T | % |
| 1 |
To follow up publications on the profession | 5 | 5 | 3 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 47 | 94.00 |
| 2 |
To prepare and make presentations | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 4 | 4 | 47 | 94.00 |
| 3 |
To follow courses and workshops | 5 | 4 | 4 | 4 | 3 | 5 | 5 | 5 | 4 | 4 | 43 | 86.00 |
| 4 |
To investigate the law and regulations on the sales activities | 5 | 5 | 5 | 4 | 4 | 5 | 4 | 4 | 4 | 4 | 44 | 88.00 |
| Communication & Social |
1 | 2 | 3 | 4 | 5 | 1 | 2 | 3 | 4 | 5 | T | % |
| 1 |
To choose the appropriate type of communication | 5 | 5 | 4 | 4 | 4 | 5 | 5 | 4 | 5 | 5 | 46 | 92.00 |
| 2 |
To communicate with customers in oral and written means | 5 | 5 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 48 | 96.00 |
| 3 |
To establish organizational communication | 5 | 5 | 4 | 4 | 5 | 5 | 5 | 4 | 5 | 5 | 47 | 94.00 |
| 4 |
To be aware of the risks threatening the environment and human health and to implement the necessary measures | 5 | 5 | 4 | 4 | 4 | 5 | 5 | 4 | 5 | 4 | 45 | 90.00 |
| Occupational and/or Vocational |
1 | 2 | 3 | 4 | 5 | 1 | 2 | 3 | 4 | 5 | T | % |
| 1 |
To make direct selling | 5 | 4 | 5 | 4 | 4 | 5 | 4 | 5 | 4 | 5 | 45 | 90.00 |
| 2 |
To make indirect selling | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 50 | 100.00 |
| 3 |
To carry out marketing activities in international markets | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 4 | 5 | 4 | 47 | 94.00 |
| 4 |
To contribute to the activities of sales development for customers | 5 | 4 | 4 | 4 | 4 | 4 | 5 | 4 | 5 | 5 | 44 | 88.00 |
| Related number of programme learning outcomes/ 32 | 32 | 32 | 32 | 32 | 32 | 32 | 32 | 32 | 32 | 32 | - | - |
|---|
| Level of contribution | 158 | 148 | 144 | 128 | 141 | 152 | 151 | 147 | 151 | 149 | - | - |
| *Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High |
