English

10260 MARKETING -
LEVEL: Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle


Level of Contribution from 0 to 5* Level of Contribution Existence of Contribution (Relation)
PROGRAMME LEARNING OUTCOMES
KNOWLEDGE Aim ObjectivesT %
(Described in terms of theoretical and factual knowledge) 1234512345
1 To analyze basic economic indicators54410000001428.00
2 To contribute to the development of the company's understanding of marketing concept54540555003366.00
3 To identify the problem and aim in marketing research20050555002244.00
4 To use professional concepts in a foreign language0050000000510.00
5 To analyze marketing environment35050434002448.00
6 To collect and analyze data34000003001020.00
7 To use the statistical research techniques000000000000.00
8 To obtain general information about the marketing environment and market segmentation55030534002550.00
SKILLS Aim ObjectivesT %
(Described in terms of cognitive and practical skills) 1234512345
1 To process digital data100000000012.00
2 To select and analyze package programs used in the sales process2300000200714.00
3 To interpret information about online consumer behavior4400000000816.00
4 To implement e-commerce activities35030445002448.00
5 To develope sales strategy33010335001836.00
6 To prepare the product for sale and to sell44010033001530.00
7 To manage after-sales services32020434001836.00
8 To implement e-commerce activities35030445002448.00
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS Aim ObjectivesT %
Autonomy & Responsibility 1234512345
1 To coordinate the sales team43030355002346.00
2 To control sales elements11020255001632.00
3 To predict sales and to determine sales quotas43030433002040.00
4 To manage the crisis in sales process43030413001836.00
Learning to Learn 1234512345 T %
1 To follow up publications on the profession44320413002142.00
2 To prepare and make presentations22010203001020.00
3 To follow courses and workshops34330423002244.00
4 To investigate the law and regulations on the sales activities34020224001734.00
Communication & Social 1234512345 T %
1 To choose the appropriate type of communication33040403001734.00
2 To communicate with customers in oral and written means34030303001632.00
3 To establish organizational communication33030313001632.00
4 To be aware of the risks threatening the environment and human health and to implement the necessary measures1100020200612.00
Occupational and/or Vocational 1234512345 T %
1 To make direct selling1100021300816.00
2 To make indirect selling1100021300816.00
3 To carry out marketing activities in international markets33300303001530.00
4 To contribute to the activities of sales development for customers33220223001734.00
Related number of programme learning outcomes/ 323028722242027--
Level of contribution89912559805797--
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High
EBS : İstanbul Aydın Üniversitesi Eğitim Öğretim Bilgi Sistemi İstanbul Aydın Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Istanbul Aydin University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.