English

10260 MARKETING -
LEVEL: Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle


Level of Contribution from 0 to 5* Level of Contribution Existence of Contribution (Relation)
PROGRAMME LEARNING OUTCOMES
KNOWLEDGE Aim ObjectivesT %
(Described in terms of theoretical and factual knowledge) 1234512345
1 To analyze basic economic indicators55530555503876.00
2 To contribute to the development of the company's understanding of marketing concept22420234202142.00
3 To identify the problem and aim in marketing research55550554503978.00
4 To use professional concepts in a foreign language55540555503978.00
5 To analyze marketing environment000000000000.00
6 To collect and analyze data000000000000.00
7 To use the statistical research techniques000000000000.00
8 To obtain general information about the marketing environment and market segmentation000000000000.00
SKILLS Aim ObjectivesT %
(Described in terms of cognitive and practical skills) 1234512345
1 To process digital data55540555403876.00
2 To select and analyze package programs used in the sales process55430554403570.00
3 To interpret information about online consumer behavior55550555504080.00
4 To implement e-commerce activities000000000000.00
5 To develope sales strategy55540555403876.00
6 To prepare the product for sale and to sell55530555403774.00
7 To manage after-sales services55550545503978.00
8 To implement e-commerce activities55540555403876.00
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS Aim ObjectivesT %
Autonomy & Responsibility 1234512345
1 To coordinate the sales team000000000000.00
2 To control sales elements000000000000.00
3 To predict sales and to determine sales quotas000000000000.00
4 To manage the crisis in sales process000000000000.00
Learning to Learn 1234512345 T %
1 To follow up publications on the profession000000000000.00
2 To prepare and make presentations000000000000.00
3 To follow courses and workshops000000000000.00
4 To investigate the law and regulations on the sales activities000000000000.00
Communication & Social 1234512345 T %
1 To choose the appropriate type of communication000000000000.00
2 To communicate with customers in oral and written means000000000000.00
3 To establish organizational communication000000000000.00
4 To be aware of the risks threatening the environment and human health and to implement the necessary measures000000000000.00
Occupational and/or Vocational 1234512345 T %
1 To make direct selling000000000000.00
2 To make indirect selling000000000000.00
3 To carry out marketing activities in international markets000000000000.00
4 To contribute to the activities of sales development for customers000000000000.00
Related number of programme learning outcomes/ 321414141414141414--
Level of contribution6766655267666659--
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High
EBS : İstanbul Aydın Üniversitesi Eğitim Öğretim Bilgi Sistemi İstanbul Aydın Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Istanbul Aydin University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.