Aim |
1 | Can think critically and critically from an interdisciplinary perspective
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2 | Follows different global and local approaches professionally and implements them, |
3 | By following the current communication and information technologies,
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Ability to develop advertising and marketing strategies and tactics for various purposes within corporate companies and agencies, |
5 | To be able to produce original and creative works in the professional field, |
6 | Working with professional ethics and legal awareness by understanding the place of his profession in social development, |
7 | Ability to obtain scientific data with methods and techniques specific to the field in the light of theoretical and theoretical knowledge, |
8 | To train qualified advertising professionals who take social responsibility and social benefit in line with social, cultural, scientific and professional values and within the framework of occupational safety. |
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Objectives |
1 | To gain theoretical knowledge and terminology knowledge on communication, business and management sciences. |
2 | Within the framework of the principle of lifelong learning, to gain competence to follow and adapt to global and local developments in the field of advertising. |
3 | To gain knowledge and skills to enable them to follow and apply technological developments specific to the field. |
4 | To gain competence to develop advertising and campaigns suitable for different cultures. |
5 | To gain competence of creative thinking and innovation by linking theory and practice. |
6 | To gain effective written and verbal and visual expression competence. |
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