English

10151 PUBLIC RELATIONS and PUBLICTY -
LEVEL: Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle

Level of Contribution from 0 to 5* Level of Contribution Existence of Contribution (Relation)
Course-Programe LOs Relations
Compulsory Course Units
No Name of the Course Unit Programme Learning Outcomes
1234567891011121314151617181920212223242526272829303132333435T%
1 COMMUNICATION LAW AND ETHICS002000040000530000000455334300050004626.29
2 INTERPERSONAL COMMUNICATION200030423012530400000003203432050005129.14
3 ATATÜRK'S PRINCIPLES AND REVOLUTION HISTORY-I000000000000300000000003340500250002514.29
4 ATATÜRK'S PRINCIPLES AND REVOLUTION HISTORY-II000000000000300000000003340500250002514.29
5 INFORMATION TECHNOLOGY-I00000000000000000530000000540000000179.71
6 INFORMATION TECHNOLOGY-II00000000000000000530000000540000000179.71
7 ENTREPRENEURSHIP000000011201110000010334334400230003721.14
8 CORPORATE PUBLIC RELATIONS500505005005050000000403030045005045833.14
9 INTRODUCTION TO PUBLIC RELATIONS500055000000000050000000000000000002011.43
10 PUBLIC RELATIONS TEXT WRITING000005400000000404040000000055404054425.14
11 INTRODUCTION TO ADVERTISING040250422044433504020004405004204507643.43
12 MARKETING AND CONSUMER BEHAVIOR00500000003000000000000004000000000126.86
13 BASIC PHOTOGRAPHY052304335254154544230122203202524449755.43
14 ADVERTISING PHOTOGRAPHY140405115453355544000030333303524419353.14
15 GRAPHICS AND DESIGN354554005224023514500000002202402217442.29
16 PUBLIC RELATIONS SPONSORSHIP000405004040040000000000000000004002514.29
17 PUBLIC RELATIONS PLAN AND IMPLEMENTATION003504205044050004000043000055405036537.14
18 CREATIVE ADVERTISING CAMPAIGNS050530505445005204000004420004510537542.86
19 THE MEDIA AND MEDIA PLANNING040005204030044035000004404000400455933.71
20 BRAND MANAGEMENT00400000053000000000000000000000000126.86
21 PUBLIC RELATIONS AND ADVERTISING IN NEW MEDIA3444353443453044550404455345034445512672.00
22 MASS COMMUNICATION THEORIES511151353211511435131315342213212148749.71
23 GLOBAL ADVERTISING AND PUBLIC RELATIONS004000050500500400000000050000000403218.29
24 POLITICAL COMMUNICATION000000550000500000000000050000000002011.43
25 VISUAL COMMUNICATIONS DESIGN00000000000000050055000000000000000158.57
26 PROFESSIONAL ENGLISH-I00000000000000000000400100320000000105.71
27 PROFESSIONAL ENGLISH-II00000000000000000000400230030002000148.00
28 ENGLISH-I000000000000200000035003002400020002112.00
29 ENGLISH-II000000000000200000035003002400020002112.00
30 TURKISH LANGUAGE-I000000000000400000000004040420440002614.86
31 TURKISH LANGUAGE-II000000000000400000000004040420440002614.86
32 WORK PLACEMENT-I0000000000000000000000000000000000000.00
33 WORK PLACEMENT-II1443152342352543454523435155334444312269.71
34 WORK PLACEMENT-III5555555555555555555545555555555555517499.43
Related number of course units / 3491011129131312151115131814101391481178921151617209131717121112--
Level of contribution3041384635584340603651486251385534632838252731735257617430466256474343--
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High
Programme Elective Course Units
No Name of the Course Unit Programme Learning Outcomes
1234567891011121314151617181920212223242526272829303132333435T%
1 CRISIS MANAGEMENT005404325002230002000040540014434046537.14
Related number of course units / 100110111100111000100001011001111101--
Level of contribution00540432500223000200004054001443404--
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High
EBS : İstanbul Aydın Üniversitesi Eğitim Öğretim Bilgi Sistemi İstanbul Aydın Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Istanbul Aydin University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.