Istanbul Aydın University -Education & Training Information System -

10151 PUBLIC RELATIONS and PUBLICTY -
LEVEL: Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle
Upon successful completion of the program designed in accordance with the aims and objectives of the program and the program learning outcomes in terms of knowledge, skills and competencies given below, students/learners will be able to:

Classified	Conjoined	TYYÇ Level / TYYÇ Field of Education / IAU Programmme Comparison

PROGRAMME LEARNING OUTCOMES

LEARNING & TEACHING
METHODS

ASSESMENT & GRADING
METHODS

KNOWLEDGE

(Described in terms of theoretical and factual knowledge)

1	discusses theoretical information about public relations.
2	designs creative advertising campaigns.
3	outlines theoretical and conceptual background about crisis management, brand management, image management, marketing, corporate communication, etc.
4	develops communication plans about corporate reputation and image activities.
5	analyses public relations and advertising activities in the context of communication theories.
5
5
5
5
5
6	describes public relations tools and methods.
7	examines the persuasion methods for the communication activities.
8	associates communication with politics, economy, culture and technology.
8
8
8
8
8
8
8

SKILLS

(Described in terms of cognitive and practical skills)

1	develops his/her own creative point-of-view for the corporate communication activities.
2	criticize the brand communication process.
3	determines the concept for product/service launching.
4	designs public relations and/or advertising campaigns for businesses.
5	relates social, technological, cultural and socio-economical developments with his/her intellectual background.
5
5
5
5
5
6	uses technical information for implementing corporate communication acitivities.
7	operates creative advertising campaigns.
8	analyses visual and oral communication activities.
9	evaluates the subjects such as policies of the media institutions, reader/audience profile and network of distribution for providing necessary tools and developing relationships with media people.
10	prepares necessary public relations and advertising materials for the traditional and digital media environments.
11	examines the experiences about visual design applications.
12	uses technological information sources effectively.
13	completes advanced foreign language level for professional development.
13
13

PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS

Autonomy & Responsibility

1	designs and uses the research techniques to analyse the environment in the right way.
2	operates as a PR specialist in the light of moral and ethical rules for building and developing efficient relationships between corporations and their publics.
3	develops the ability to think analytically and follows up innovation in the sector.
4	show solves in group projects for professional and social area actively.
4
4
4
4
4
4

Learning to Learn

1	predicts possible various political, economical, social and cultural trends in the society.
2	discovers sectoral and professional developments and reaches related sources for personal and professional development.
3	understands the importance of whole-of-life learning.
3
3
3
3
3
3
3

Communication & Social

1	uses oral and written communication skills effectively to performs his/her profession in private/public sector well.
2	combines persuasion and communication skills to build credible image about any product, service, idea and/or institution in the mind of public.
3	develops the ability to think creatively.
4	extends competency about quality culture, social and cultural values, social responsibilities.
4
4
4
4
4
4

Occupational and/or Vocational

1	develops various strategies and tactics to build up the bridge between company and its publics as PR specialist.
2	understand advertising campaigns and process.
3	discovers traditional and digital/new media and develops effective relations.
3
3
3
3
3
3
3