English

10151 PUBLIC RELATIONS and PUBLICTY -
LEVEL: Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle
  Upon successful completion of the program designed in accordance with the aims and objectives of the program and the program learning outcomes in terms of knowledge, skills and competencies given below, students/learners will be able to:

PROGRAMME LEARNING OUTCOMES
KNOWLEDGE
(Described in terms of theoretical and factual knowledge) Percentage of Success
1 discusses theoretical information about public relations. %82.25
2 designs creative advertising campaigns. %82.25
3 outlines theoretical and conceptual background about crisis management, brand management, image management, marketing, corporate communication, etc. %81.50
4 develops communication plans about corporate reputation and image activities. %82.50
5 analyses public relations and advertising activities in the context of communication theories. %81.25
6 describes public relations tools and methods. %82.25
7 examines the persuasion methods for the communication activities. %80.50
8 associates communication with politics, economy, culture and technology. %80.75
SKILLS
(Described in terms of cognitive and practical skills) Percentage of Success
1 develops his/her own creative point-of-view for the corporate communication activities. %82.00
2 criticize the brand communication process. %80.25
3 determines the concept for product/service launching. %81.75
4 designs public relations and/or advertising campaigns for businesses. %82.50
5 relates social, technological, cultural and socio-economical developments with his/her intellectual background. %79.50
6 uses technical information for implementing corporate communication acitivities. %83.50
7 operates creative advertising campaigns. %82.75
8 analyses visual and oral communication activities. %80.50
9 evaluates the subjects such as policies of the media institutions, reader/audience profile and network of distribution for providing necessary tools and developing relationships with media people. %83.00
10 prepares necessary public relations and advertising materials for the traditional and digital media environments. %81.50
11 examines the experiences about visual design applications. %85.00
12 uses technological information sources effectively. %82.75
13 completes advanced foreign language level for professional development. %82.25
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS
Autonomy & Responsibility Percentage of Success
1 designs and uses the research techniques to analyse the environment in the right way. %83.75
2 operates as a PR specialist in the light of moral and ethical rules for building and developing efficient relationships between corporations and their publics. %84.25
3 develops the ability to think analytically and follows up innovation in the sector. %80.75
4 show solves in group projects for professional and social area actively. %81.75
Learning to Learn Percentage of Success
1 predicts possible various political, economical, social and cultural trends in the society. %79.25
2 discovers sectoral and professional developments and reaches related sources for personal and professional development. %81.25
3 understands the importance of whole-of-life learning. %80.25
Communication & Social Percentage of Success
1 uses oral and written communication skills effectively to performs his/her profession in private/public sector well. %84.00
2 combines persuasion and communication skills to build credible image about any product, service, idea and/or institution in the mind of public. %81.75
3 develops the ability to think creatively. %81.25
4 extends competency about quality culture, social and cultural values, social responsibilities. %81.00
Occupational and/or Vocational Percentage of Success
1 develops various strategies and tactics to build up the bridge between company and its publics as PR specialist. %82.50
2 understand advertising campaigns and process. %81.75
3 discovers traditional and digital/new media and develops effective relations. %82.00
EBS : İstanbul Aydın Üniversitesi Eğitim Öğretim Bilgi Sistemi İstanbul Aydın Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Istanbul Aydin University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.