English

10260 MARKETING -
LEVEL: Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle


Level of Contribution from 0 to 5* Level of Contribution Existence of Contribution (Relation)
PROGRAMME LEARNING OUTCOMES
KNOWLEDGE Aim ObjectivesT %
(Described in terms of theoretical and factual knowledge) 1234512345
1 To analyze basic economic indicators55535555554896.00
2 To contribute to the development of the company's understanding of marketing concept55545555554998.00
3 To identify the problem and aim in marketing research55544555554896.00
4 To use professional concepts in a foreign language45544444444284.00
5 To analyze marketing environment55545555554998.00
6 To collect and analyze data54444444444182.00
7 To use the statistical research techniques53535444444182.00
8 To obtain general information about the marketing environment and market segmentation55545555554998.00
SKILLS Aim ObjectivesT %
(Described in terms of cognitive and practical skills) 1234512345
1 To process digital data44343443443774.00
2 To select and analyze package programs used in the sales process55534555554794.00
3 To interpret information about online consumer behavior54445555554794.00
4 To implement e-commerce activities54444445554488.00
5 To develope sales strategy55545555554998.00
6 To prepare the product for sale and to sell54444555554692.00
7 To manage after-sales services54444555554692.00
8 To implement e-commerce activities55444445544488.00
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS Aim ObjectivesT %
Autonomy & Responsibility 1234512345
1 To coordinate the sales team55545555554998.00
2 To control sales elements54544444444284.00
3 To predict sales and to determine sales quotas55545555554998.00
4 To manage the crisis in sales process55545555554998.00
Learning to Learn 1234512345 T %
1 To follow up publications on the profession55354555554794.00
2 To prepare and make presentations55555554444794.00
3 To follow courses and workshops54443555444386.00
4 To investigate the law and regulations on the sales activities55544544444488.00
Communication & Social 1234512345 T %
1 To choose the appropriate type of communication55444554554692.00
2 To communicate with customers in oral and written means55445555554896.00
3 To establish organizational communication55445554554794.00
4 To be aware of the risks threatening the environment and human health and to implement the necessary measures55444554544590.00
Occupational and/or Vocational 1234512345 T %
1 To make direct selling54544545454590.00
2 To make indirect selling555555555550100.00
3 To carry out marketing activities in international markets55545554544794.00
4 To contribute to the activities of sales development for customers54444454554488.00
Related number of programme learning outcomes/ 3232323232323232323232--
Level of contribution158148144128141152151147151149--
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High
EBS : İstanbul Aydın Üniversitesi Eğitim Öğretim Bilgi Sistemi İstanbul Aydın Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Istanbul Aydin University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.