Istanbul Aydın University -Education & Training Information System -

07020 PUBLIC RELATIONS and PUBLICITY -
LEVEL: Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Upon successful completion of the program designed in accordance with the aims and objectives of the program and the program learning outcomes in terms of knowledge, skills and competencies given below, students/learners will be able to:

Classified	Conjoined	TYYÇ Level / TYYÇ Field of Education / IAU Programmme Comparison

PROGRAMME LEARNING OUTCOMES

LEARNING & TEACHING
METHODS

ASSESMENT & GRADING
METHODS

KNOWLEDGE

(Described in terms of theoretical and factual knowledge)

1	Defines theoretical knowledge in the field of public relations and promotion.
2	Describes the interdisciplinary interaction with the fields of Public Relations.
3	Tell organizational communication models and their functioning.
4	Remember that public relations are a management function.
5	Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
6	Define public relations tools and methods.
7	Defines the research, planning, implementation, measurement and evaluation processes.
8	Knows to report on all kinds of activities related to her field
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8
8
8
8
8
8
8
8
8
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8

SKILLS

(Described in terms of cognitive and practical skills)

1	Interpret data by using information and skills based on PR.
2	Use advanced theoretical and applied informations based on PR.
3	Create and develop creative solutions based on researches and evidences.
4	Make media planning; plans, uses, controls.
5	Apply national and international quality management processes.
5
5
5
5
5
6	Match modern techniques and tools for communication applications.
7	Appraise an advanced study related to them field independently.
7
7
7
7
7
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7

PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS

Autonomy & Responsibility

1	Work effectively as an individual in multi-disciplinary teams.
2	Complete a started job and generate solutions on probable complex problems.
3	Appraise an advanced study related to them field independently.
4	Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
4
4
4
4
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4

Learning to Learn

1	Classify the importance of lifelong learning
2	Review literature and use databases and other resources to improve their level.
3	Follow developments on science and technology and constantly update themself.
4	Criticize them advanced information .
4
4
4
4
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4

Communication & Social

1	Communicate through written and spoken Turkish language fluently.
2	Arrange written and spoken informations by giving suggestions about communication problems.
3	Evolve projects and activities for their social environment.
3
3
3
3
3
3
3

Occupational and/or Vocational

1	Aware of professional and ethical responsibility.
2	Aware of project management, company activities and communication applications and legal situations
3	It predicts and prevents possible crises in organizations, and resolves existing crises.
3
3
3
3
3
3
3