English

07020 PUBLIC RELATIONS and PUBLICITY -
LEVEL: Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle


Level of Contribution from 0 to 5* Level of Contribution Existence of Contribution (Relation)
PROGRAMME LEARNING OUTCOMES
KNOWLEDGE Aim ObjectivesT %
(Described in terms of theoretical and factual knowledge) 12345678123456
1 Defines theoretical knowledge in the field of public relations and promotion.555555554555556998.57
2 Describes the interdisciplinary interaction with the fields of Public Relations.544554444544546187.14
3 Tell organizational communication models and their functioning.444445444454445882.86
4 Remember that public relations are a management function.554544444444546085.71
5 Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.553454454444445984.29
6 Define public relations tools and methods.553554434343435578.57
7 Defines the research, planning, implementation, measurement and evaluation processes.554543454454446085.71
8 Knows to report on all kinds of activities related to her field545543454354546085.71
SKILLS Aim ObjectivesT %
(Described in terms of cognitive and practical skills) 12345678123456
1 Interpret data by using information and skills based on PR.554455354443546085.71
2 Use advanced theoretical and applied informations based on PR.543554455325545984.29
3 Create and develop creative solutions based on researches and evidences.0000000000000000.00
4 Make media planning; plans, uses, controls.0000000000000000.00
5 Apply national and international quality management processes.0000000000000000.00
6 Match modern techniques and tools for communication applications.552444535433345477.14
7 Appraise an advanced study related to them field independently.553535552554435984.29
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS Aim ObjectivesT %
Autonomy & Responsibility 12345678123456
1 Work effectively as an individual in multi-disciplinary teams.544411132452224057.14
2 Complete a started job and generate solutions on probable complex problems.545553355335335781.43
3 Appraise an advanced study related to them field independently.0000000000000000.00
4 Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.0000000000000000.00
Learning to Learn 12345678123456 T %
1 Classify the importance of lifelong learning553415534523455477.14
2 Review literature and use databases and other resources to improve their level.434424433513214361.43
3 Follow developments on science and technology and constantly update themself.355425544522545578.57
4 Criticize them advanced information .0000000000000000.00
Communication & Social 12345678123456 T %
1 Communicate through written and spoken Turkish language fluently.544435454452215274.29
2 Arrange written and spoken informations by giving suggestions about communication problems.555432554522335375.71
3 Evolve projects and activities for their social environment.555353554535315781.43
Occupational and/or Vocational 12345678123456 T %
1 Aware of professional and ethical responsibility.345311553322334361.43
2 Aware of project management, company activities and communication applications and legal situations543525354544445781.43
3 It predicts and prevents possible crises in organizations, and resolves existing crises.554325555422315172.86
Related number of programme learning outcomes/ 292929292929292929292929292929--
Level of contribution137132113127102113119131116121105101112101--
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High
EBS : İstanbul Aydın Üniversitesi Eğitim Öğretim Bilgi Sistemi İstanbul Aydın Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Istanbul Aydin University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.