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07020-PUBLIC RELATIONS and PUBLICITY-
LEVEL: Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
PROGRAMME COURSE STRUCTURE
Please click on a course unit to see the details

1. Year Fall ( First ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
1029 ATA101 ATATÜRK'S PRINCIPLES AND REVOLUTION HISTORY-I Compulsory 2 + 0 2.0 2.0
88729 BIL121 INFORMATION TECHNOLOGY-I Compulsory 2 + 0 2.0 2.0
10489 HAT123 INTRODUCTION TO PUBLIC RELATIONS Compulsory 3 + 0 3.0 6.0
8823 ILF111 INTRODUCTION TO COMMUNICATION SCIENCES Compulsory 3 + 0 3.0 5.0
8824 ILF131 SOCIOLOGY OF COMMUNICATION Compulsory 3 + 0 3.0 5.0
88739 ING121 ENGLISH-I Compulsory 2 + 0 2.0 4.0
10274 PSR193 INTRODUCTION TO POLITICAL SCIENCES Compulsory 3 + 0 3.0 4.0
1010 TUR101 TURKISH LANGUAGE-I Compulsory 2 + 0 2.0 2.0
Total ECTS Credit (Compulsory):30 Total ECTS Credit (Elective) :0 Total ECTS Credit :30

1. Year Spring ( Second ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
1039 ATA102 ATATÜRK'S PRINCIPLES AND REVOLUTION HISTORY-II Compulsory 2 + 0 2.0 2.0
88730 BIL122 INFORMATION TECHNOLOGY-II Compulsory 2 + 0 2.0 2.0
54142 HAT124 EFFECTIVE PRESENTATION AND INTERVIEW TECHNIQUES Compulsory 1 + 2 2.0 6.0
54141 HAT126 CORPORATE PUBLIC RELATIONS Compulsory 3 + 0 3.0 6.0
9946 HUK161 BASIC PRINCIPLES OF LAW Compulsory 2 + 0 2.0 4.0
8828 ILF132 COMMUNICATION AND PHILISOPHY Compulsory 3 + 0 3.0 4.0
88740 ING122 ENGLISH-II Compulsory 2 + 0 2.0 4.0
2116 TUR102 TURKISH LANGUAGE-II Compulsory 2 + 0 2.0 2.0
Total ECTS Credit (Compulsory):30 Total ECTS Credit (Elective) :0 Total ECTS Credit :30

2. Year Fall ( Third ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
10278 EKO297 INTRODUCTION TO ECONOMICS Compulsory 3 + 0 3.0 4.0
54143 HAT227 MEDIA RELATIONS Compulsory 1 + 2 2.0 5.0
62983 HUK221 COMMUNICATION LAW AND INTELLECTUAL PROPERTY RIGHTS Compulsory 2 + 0 2.0 4.0
88003 ILF201 MESLEKİ İNGİLİZCE Compulsory 3 + 0 3.0 4.0
8834 ILF213 MEDIA LITERACY Compulsory 2 + 0 2.0 5.0
8835 ILF235 RESEARCH METHODS IN COMMUNICATION Compulsory 2 + 0 2.0 5.0
  Details
ELECTIVE COURSE MODULE Elective -  - - 3
0001 UNSEC University Elective - + - - -
Total ECTS Credit (Compulsory):27 Total ECTS Credit (Elective) :3 Total ECTS Credit :30

2. Year Spring ( Fourth ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
10496 HAT222 PUBLIC RELATIONS WRITING Compulsory 3 + 0 3.0 6.0
10498 HAT226 IMAGE MANAGEMENT Compulsory 3 + 0 3.0 4.0
62993 HAT234 MANAGEMENT AND ORGANIZATION Compulsory 3 + 0 3.0 4.0
61824 ILF222 SOCİAL PSYCHOLOGY Compulsory 3 + 0 3.0 5.0
61811 ILF226 COMMUNİCATİON THEORİES Compulsory 3 + 0 3.0 4.0
8837 ILF232 POLITICAL COMMUNICATION Compulsory 2 + 0 2.0 4.0
  Details
ELECTIVE COURSE MODULE Elective -  - - 3
0001 UNSEC University Elective - + - - -
Total ECTS Credit (Compulsory):27 Total ECTS Credit (Elective) :3 Total ECTS Credit :30

3. Year Fall ( Fifth ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
88004 HAT301 ÖRGÜTSEL DAVRANIŞ Compulsory 3 + 0 3.0 5.0
54145 HAT327 PUBLIC RELATIONS THEORY AND APPLIED PUBLIC RELATIONS Compulsory 1 + 2 2.0 6.0
8765 YUM301 WORK PLACEMENT I Compulsory 0 + 0 0.0 4.0
  Details
ELECTIVE COURSE MODULE Elective -  - - 15
0001 BLMSEC Programme Elective - + - - -
0002 BLMSEC Programme Elective - + - - -
0003 BLMSEC Programme Elective - + - - -
0001 FKSEC Faculty Elective - + - - -
Total ECTS Credit (Compulsory):15 Total ECTS Credit (Elective) :15 Total ECTS Credit :30

3. Year Spring ( Sixth ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
64553 HAT312 MEDIA ANALYSIS AND DATA READING Compulsory 2 + 1 3.0 5.0
8879 HAT322 INTEGRATED MARKETING COMMUNICATION Compulsory 3 + 0 3.0 5.0
10502 HAT326 MEDIA PLANNING Compulsory 3 + 0 3.0 5.0
8768 YUM302 WORK PLACEMENT-II Compulsory 0 + 0 0.0 4.0
  Details
ELECTIVE COURSE MODULE Elective -  - - 11
0001 BLMSEC Programme Elective - + - - -
0002 BLMSEC Programme Elective - + - - -
0001 FKSEC Faculty Elective - + - - -
Total ECTS Credit (Compulsory):19 Total ECTS Credit (Elective) :11 Total ECTS Credit :30

4. Year Fall ( Seventh ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
8818 GRI401 ENTREPRENEURSHIP Compulsory 2 + 0 2.0 2.0
54150 HAT423 BRAND MANAGEMENT Compulsory 3 + 0 3.0 4.0
8771 YUM401 WORK PLACEMENT III Compulsory 0 + 0 0.0 4.0
  Details
ELECTIVE COURSE MODULE Elective -  - - 20
0001 BLMSEC Programme Elective - + - - -
0002 BLMSEC Programme Elective - + - - -
0003 BLMSEC Programme Elective - + - - -
0004 BLMSEC Programme Elective - + - - -
0005 BLMSEC Programme Elective - + - - -
Total ECTS Credit (Compulsory):10 Total ECTS Credit (Elective) :20 Total ECTS Credit :30

4. Year Spring ( Eighth ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
62999 HAT478 PUBLIC RELATIONS AND ETHICS Compulsory 2 + 0 2.0 2.0
68633 HAT480 PUBLIC OPINION RESEARCH Compulsory 2 + 0 2.0 4.0
61817 ILF404 WORK HEALTH AND SAFETY Compulsory 2 + 0 2.0 2.0
8884 ILF411 GRADUATION PROJECT Compulsory 3 + 0 3.0 6.0
  Details
ELECTIVE COURSE MODULE Elective -  - - 16
0001 BLMSEC Programme Elective - + - - -
0002 BLMSEC Programme Elective - + - - -
0003 BLMSEC Programme Elective - + - - -
0004 BLMSEC Programme Elective - + - - -
Total ECTS Credit (Compulsory):14 Total ECTS Credit (Elective) :16 Total ECTS Credit :30
EBS : İstanbul Aydın Üniversitesi Eğitim Öğretim Bilgi Sistemi İstanbul Aydın Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Istanbul Aydin University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.