PROGRAMME LEARNING OUTCOMES |
LEARNING & TEACHING METHODS |
ASSESMENT & GRADING METHODS |
KNOWLEDGE |
(Described in terms of theoretical and factual knowledge) |
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Students have the professional field knowledge about integrated marketing, integrated marketing communication and advertising. |
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Students have sufficient theoretical knowledge in the field of advertising. |
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Students know the relationship between the target audience and the creation of advertising messages. |
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Students know advertising campaign processes and strategies for all communication environments. |
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Students will be able to know media planning and purchasing strategies for all communication environments. |
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Students will be able to know data literacy, research methods and techniques that will be used to create strategies in advertising. |
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Students know the legal regulations and ethical values in the field of communication and advertising. |
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Students will be able to know national and international institutions, associations and professional organizations operating in the field, legislation and quality standards of these institutions |
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Students know current presentation techniques and presentation in the field of communication and advertising. |
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- Lecture & In-Class Activities
- Group Work
- Laboratory
- Reading
- Assignment (Homework)
- Project Work
- Seminar
- Internship
- Technical Visit
- Occupational Activity
- Thesis Work
- Report Writing
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- Mid-Term Exam
- Computer Based Presentation
- Final Exam
- Short Exam
- Presentation of Report
- Homework Assessment
- Oral Exam
- Year-End Final Exam
- Project Assessment
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SKILLS |
(Described in terms of cognitive and practical skills)
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Students analyze the economic, social and psychological reactions of the society and create advertising messages. |
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Students create advertising messages based on audience and communication environment |
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Students plan and execute the advertising strategy and campaign according to the different advertising characteristics of all communication environments. |
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Students apply the legislation and quality standards of national and international institutions, associations and professional organizations and act in accordance with ethical rules. |
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Students observe, analyze and reflect consumer behavior in their work. |
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Students create a project using current presentation techniques. |
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students have the ability to select and use appropriate equipment and tools to create advertising messages |
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Students apply creative thinking methods and techniques in their field. |
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Students will be able to compile, implement, analyze and interpret data in the field of communication and advertising. |
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- Lecture & In-Class Activities
- Group Work
- Laboratory
- Reading
- Assignment (Homework)
- Project Work
- Seminar
- Internship
- Technical Visit
- Occupational Activity
- Thesis Work
- Report Writing
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- Mid-Term Exam
- Computer Based Presentation
- Final Exam
- Short Exam
- Presentation of Report
- Homework Assessment
- Oral Exam
- Year-End Final Exam
- Project Assessment
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PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS |
Autonomy & Responsibility |
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Students critically evaluate the advanced knowledge and skills acquired in the field. |
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Students make interdisciplinary and interdisciplinary teamwork focused on solutions to problems in the field. |
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Students conduct an advanced study related to their field independently. |
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students follow the national and international contemporary problems in the field of advertising, comments, offers solutions. |
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students follow the innovations in advertising and form their content in this direction. |
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Students behave in accordance with laws, regulations, legislation and social, scientific and professional ethical values. |
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Students will create and apply brand and communication strategy. |
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students use computer and software programs in accordance with the requirements of advertising. |
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Students will be able to communicate effectively both in Turkish and in a foreign language. |
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Students will be able to apply occupational health and safety knowledge in their field. |
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- Lecture & In-Class Activities
- Group Work
- Laboratory
- Reading
- Assignment (Homework)
- Project Work
- Seminar
- Internship
- Technical Visit
- Occupational Activity
- Thesis Work
- Report Writing
|
- Mid-Term Exam
- Computer Based Presentation
- Final Exam
- Short Exam
- Presentation of Report
- Homework Assessment
- Oral Exam
- Year-End Final Exam
- Project Assessment
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Learning to Learn |
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- Lecture & In-Class Activities
- Group Work
- Laboratory
- Reading
- Assignment (Homework)
- Project Work
- Seminar
- Internship
- Technical Visit
- Occupational Activity
- Thesis Work
- Report Writing
|
- Mid-Term Exam
- Computer Based Presentation
- Final Exam
- Short Exam
- Presentation of Report
- Homework Assessment
- Oral Exam
- Year-End Final Exam
- Project Assessment
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Communication & Social |
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- Lecture & In-Class Activities
- Group Work
- Laboratory
- Reading
- Assignment (Homework)
- Project Work
- Seminar
- Internship
- Technical Visit
- Occupational Activity
- Thesis Work
- Report Writing
|
- Mid-Term Exam
- Computer Based Presentation
- Final Exam
- Short Exam
- Presentation of Report
- Homework Assessment
- Oral Exam
- Year-End Final Exam
- Project Assessment
|
Occupational and/or Vocational |
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- Lecture & In-Class Activities
- Group Work
- Laboratory
- Reading
- Assignment (Homework)
- Project Work
- Seminar
- Internship
- Technical Visit
- Occupational Activity
- Thesis Work
- Report Writing
|
- Mid-Term Exam
- Computer Based Presentation
- Final Exam
- Short Exam
- Presentation of Report
- Homework Assessment
- Oral Exam
- Year-End Final Exam
- Project Assessment
|