PROGRAMME LEARNING OUTCOMES |
KNOWLEDGE |
Aim |
Objectives | T |
% |
(Described in terms of theoretical and factual knowledge) |
1 | 1 |
1 |
Expand and deepen their knowledge in the same field or elsewhere at the level of expertise. | 0 | 0 | 0 | 0.00 |
2 |
Follow the literature and changes in the field of marketing and brand management. | 0 | 0 | 0 | 0.00 |
3 |
Comprehend brand management in a strategic context, its role in general marketing process and business management and explain their interaction. | 0 | 0 | 0 | 0.00 |
4 |
Develop their professional discipline related to the educational infrastructure of PhD degree. | 0 | 0 | 0 | 0.00 |
5 |
Explain the interdiciplinary aspects of the subject field. | 0 | 0 | 0 | 0.00 |
6 |
Determine the appropriate analytical method and the practical knowledge to solve complicated problems of marketing and brand management. | 0 | 0 | 0 | 0.00 |
7 |
Identify the basic principles, strategies and process in marketing and brand management and analytical thinking. | 0 | 0 | 0 | 0.00 |
SKILLS |
Aim |
Objectives | T |
% |
(Described in terms of cognitive and practical skills) |
1 | 1 |
1 |
Convey the knowledge of the subject field to employees and colleagues. | 0 | 0 | 0 | 0.00 |
2 |
Use the acquired knowledge in critical assessments. | 0 | 0 | 0 | 0.00 |
3 |
Solve complicated problems of marketing and brand management. | 0 | 0 | 0 | 0.00 |
4 |
Apply their acquired field knowledge in decision making and other behaviors and present skills on data analysis, problem descriptons and solution proposals. | 0 | 0 | 0 | 0.00 |
5 |
Offer solutions to the problems encountered in brand management in their company. | 0 | 0 | 0 | 0.00 |
6 |
Use the most up to date information technologies to brand management applications. | 0 | 0 | 0 | 0.00 |
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS |
Aim |
Objectives | T |
% |
Autonomy & Responsibility |
1 | 1 |
1 |
Conduct an independent study that requires expertise in the field. | 0 | 0 | 0 | 0.00 |
2 |
Become an executive responsible for a brand. | 0 | 0 | 0 | 0.00 |
3 |
Work independently in the fields requiring expertise in strategic marketing and brand management. | 0 | 0 | 0 | 0.00 |
4 |
Plan and manage all kinds of projects and objectives in the field. | 0 | 0 | 0 | 0.00 |
Learning to Learn |
1 | 1 | T | % |
1 |
Follow the global developments in marketing and brand management and adapt them to business organizations. | 0 | 0 | 0 | 0.00 |
2 |
Evaluate the knowledge and skills acquired in the field in a contributive, investigative and productive approach to determine the learning requirements meeting these requirements. | 0 | 0 | 0 | 0.00 |
3 |
Identify the need to follow the developments in science and technology renew themselves all the time. | 0 | 0 | 0 | 0.00 |
Communication & Social |
1 | 1 | T | % |
1 |
Express knowledge, skills, opinions and suggestions acquired in the field in spoken or written form. | 0 | 0 | 0 | 0.00 |
2 |
Act effectively in creating the brand of the business organization both in internal and external environment. | 0 | 0 | 0 | 0.00 |
3 |
Identify the importance of marketing and brand management for institutions. | 0 | 0 | 0 | 0.00 |
4 |
Convey the knowledge of marketing and brand management to team members. | 0 | 0 | 0 | 0.00 |
Occupational and/or Vocational |
1 | 1 | T | % |
1 |
Act in accordance with social and institutional ethics. | 0 | 0 | 0 | 0.00 |
2 |
Act in accordance with social, culturel, scientific and ethical values in the process of processing knowledge in the field. | 0 | 0 | 0 | 0.00 |
3 |
Evaluate the social influences of solutions and practices in marketing and brand management, subjects in entrepreneurship and innovativeness and the problems of the current era. | 0 | 0 | 0 | 0.00 |
Related number of programme learning outcomes/ 27 | | | - | - |
---|
Level of contribution | | | - | - |
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High |