English

12080 STRATEGIC MARKETING and BRAND MANAGEMENT - Programmes Without Thesis
LEVEL: Master's Degree, TYYÇ: Level 7, EQF-LLL: Level 7, QF-EHEA: Second Cycle
  Upon successful completion of the program designed in accordance with the aims and objectives of the program and the program learning outcomes in terms of knowledge, skills and competencies given below, students/learners will be able to:

PROGRAMME LEARNING OUTCOMES
KNOWLEDGE
(Described in terms of theoretical and factual knowledge) Percentage of Success
1 Expand and deepen their knowledge in the same field or elsewhere at the level of expertise. %87.00
2 Follow the literature and changes in the field of marketing and brand management. %87.00
3 Comprehend brand management in a strategic context, its role in general marketing process and business management and explain their interaction. %87.00
4 Develop their professional discipline related to the educational infrastructure of PhD degree. %87.00
5 Explain the interdiciplinary aspects of the subject field. %87.00
6 Determine the appropriate analytical method and the practical knowledge to solve complicated problems of marketing and brand management. %87.00
7 Identify the basic principles, strategies and process in marketing and brand management and analytical thinking. %87.00
SKILLS
(Described in terms of cognitive and practical skills) Percentage of Success
1 Convey the knowledge of the subject field to employees and colleagues. %87.25
2 Use the acquired knowledge in critical assessments. %87.25
3 Solve complicated problems of marketing and brand management. %87.00
4 Apply their acquired field knowledge in decision making and other behaviors and present skills on data analysis, problem descriptons and solution proposals. %87.50
5 Offer solutions to the problems encountered in brand management in their company. %87.50
6 Use the most up to date information technologies to brand management applications. %87.00
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS
Autonomy & Responsibility Percentage of Success
1 Conduct an independent study that requires expertise in the field. %87.25
2 Become an executive responsible for a brand. %87.00
3 Work independently in the fields requiring expertise in strategic marketing and brand management. %87.00
4 Plan and manage all kinds of projects and objectives in the field. %87.00
Learning to Learn Percentage of Success
1 Follow the global developments in marketing and brand management and adapt them to business organizations. %87.25
2 Evaluate the knowledge and skills acquired in the field in a contributive, investigative and productive approach to determine the learning requirements meeting these requirements. %87.25
3 Identify the need to follow the developments in science and technology renew themselves all the time. %87.25
Communication & Social Percentage of Success
1 Express knowledge, skills, opinions and suggestions acquired in the field in spoken or written form. %87.25
2 Act effectively in creating the brand of the business organization both in internal and external environment. %87.25
3 Identify the importance of marketing and brand management for institutions. %87.25
4 Convey the knowledge of marketing and brand management to team members. %87.50
Occupational and/or Vocational Percentage of Success
1 Act in accordance with social and institutional ethics. %87.25
2 Act in accordance with social, culturel, scientific and ethical values in the process of processing knowledge in the field. %87.00
3 Evaluate the social influences of solutions and practices in marketing and brand management, subjects in entrepreneurship and innovativeness and the problems of the current era. %87.00
EBS : İstanbul Aydın Üniversitesi Eğitim Öğretim Bilgi Sistemi İstanbul Aydın Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Istanbul Aydin University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.