PROGRAMME LEARNING OUTCOMES |
LEARNING & TEACHING METHODS |
ASSESMENT & GRADING METHODS |
KNOWLEDGE |
(Described in terms of theoretical and factual knowledge) |
   1 |
Discusses theoretical information about public relations. |
   2 |
Designs creative advertising campaigns. |
   3 |
Outlines theoretical and conceptual background about crisis management, brand management, image management, marketing, corporate communication, etc. |
   4 |
Develops communication plans about corporate reputation and image activities. |
   5 |
Analyses public relations and advertising activities in the context of communication theories. |
   5 |
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   5 |
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   5 |
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   6 |
Describes public relations tools and methods. |
   7 |
Examines the persuasion methods for the communication activities. |
   8 |
Associates communication with politics, economy, culture and technology. |
   8 |
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   8 |
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- Lecture & In-Class Activities
- Project Work
- Seminar
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- Mid-Term Exam
- Final Exam
- Homework Assessment
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SKILLS |
(Described in terms of cognitive and practical skills)
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   1 |
Develops his/her own creative point-of-view for the corporate communication activities. |
   2 |
Criticize the brand communication process. |
   3 |
Determines the concept for product/service launching. |
   4 |
Designs public relations and/or advertising campaigns for businesses. |
   5 |
Relates social, technological, cultural and socio-economical developments with his/her intellectual background. |
   5 |
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   5 |
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   6 |
Uses technical information for implementing corporate communication acitivities. |
   7 |
Operates creative advertising campaigns. |
   8 |
Analyses visual and oral communication activities. |
   9 |
Evaluates the subjects such as policies of the media institutions, reader/audience profile and network of distribution for providing necessary tools and developing relationships with media people. |
   10 |
Prepares necessary public relations and advertising materials for the traditional and digital media environments. |
   11 |
examines the experiences about visual design applications. |
   12 |
uses technological information sources effectively. |
   13 |
completes advanced foreign language level for professional development. |
   13 |
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   13 |
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- Lecture & In-Class Activities
- Reading
- Assignment (Homework)
- Internship
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- Mid-Term Exam
- Final Exam
- Homework Assessment
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PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS |
Autonomy & Responsibility |
   1 |
Designs and uses the research techniques to analyse the environment in the right way. |
   2 |
Operates as a PR specialist in the light of moral and ethical rules for building and developing efficient relationships between corporations and their publics. |
   3 |
Develops the ability to think analytically and follows up innovation in the sector. |
   4 |
Show solves in group projects for professional and social area actively. |
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   4 |
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- Group Work
- Assignment (Homework)
- Project Work
- Internship
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Learning to Learn |
   1 |
Predicts possible various political, economical, social and cultural trends in the society |
   2 |
Discovers sectoral and professional developments and reaches related sources for personal and professional development. |
   3 |
Understands the importance of whole-of-life learning. |
   3 |
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- Lecture & In-Class Activities
- Reading
- Assignment (Homework)
- Project Work
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Communication & Social |
   1 |
Uses oral and written communication skills effectively to performs his/her profession in private/public sector well. |
   2 |
Combines persuasion and communication skills to build credible image about any product, service, idea and/or institution in the mind of public. |
   3 |
Develops the ability to think creatively. |
   4 |
Extends competency about quality culture, social and cultural values, social responsibilities. |
   4 |
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   4 |
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   4 |
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   4 |
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   4 |
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   4 |
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- Lecture & In-Class Activities
- Group Work
- Assignment (Homework)
- Project Work
- Internship
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- Presentation of Report
- Homework Assessment
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Occupational and/or Vocational |
   1 |
Develops various strategies and tactics to build up the bridge between company and its publics as PR specialist |
   2 |
Understand advertising campaigns and process. |
   3 |
Discovers traditional and digital/new media and develops effective relations. |
   3 |
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   3 |
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- Lecture & In-Class Activities
- Internship
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- Mid-Term Exam
- Final Exam
- Presentation of Report
- Homework Assessment
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