EBS
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10150-PUBLIC RELATIONS AND ADVERTISING-
LEVEL: Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle
PROGRAMME COURSE STRUCTURE
Please click on a course unit to see the details

1. Year Fall ( First ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
10164 AKI101 INTERPERSONAL COMMUNICATION Compulsory 2 + 0 2.0 3.0
1029 ATA101 ATATÜRK'S PRINCIPLES AND REVOLUTION HISTORY-I Compulsory 2 + 0 2.0 2.0
88729 BIL121 INFORMATION TECHNOLOGY-I Compulsory 2 + 0 2.0 2.0
10327 HAT111 PUBLIC RELATIONS TEXT WRITING Compulsory 0 + 2 1.0 4.0
10328 HAT113 INTRODUCTION TO PUBLIC RELATIONS Compulsory 2 + 0 2.0 4.0
10330 HAT121 INTRODUCTION TO ADVERTISING Compulsory 0 + 2 1.0 3.0
10329 HAT131 MARKETING MANAGEMENT Compulsory 2 + 0 2.0 3.0
10331 HAT151 BASIC PHOTOGRAPHY Compulsory 0 + 2 1.0 3.0
88739 ING121 ENGLISH-I Compulsory 2 + 0 2.0 4.0
1010 TUR101 TURKISH LANGUAGE-I Compulsory 2 + 0 2.0 2.0
Total ECTS Credit (Compulsory):30 Total ECTS Credit (Elective) :0 Total ECTS Credit :30

1. Year Spring ( Second ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
9653 ADB201 BEHAVIORAL SCIENCES Compulsory 2 + 0 2.0 2.0
1039 ATA102 ATATÜRK'S PRINCIPLES AND REVOLUTION HISTORY-II Compulsory 2 + 0 2.0 2.0
88730 BIL122 INFORMATION TECHNOLOGY-II Compulsory 2 + 0 2.0 2.0
10333 HAT112 CORPORATE PUBLIC RELATIONS Compulsory 2 + 0 2.0 3.0
10340 HAT132 CONSUMER BEHAVIOR Compulsory 2 + 0 2.0 3.0
10334 HAT152 ADVERTISING PHOTOGRAPHY Compulsory 2 + 0 2.0 3.0
10332 HAT154 GRAPHICS AND DESIGN Compulsory 2 + 0 2.0 3.0
88740 ING122 ENGLISH-II Compulsory 2 + 0 2.0 4.0
8827 SSE101 SOCIAL RESPONSIBILITY AND ETHICS Compulsory 0 + 2 1.0 2.0
2116 TUR102 TURKISH LANGUAGE-II Compulsory 2 + 0 2.0 2.0
9062 YUM102 WORK PLACEMENT-I Compulsory 0 + 0 0.0 4.0
Total ECTS Credit (Compulsory):30 Total ECTS Credit (Elective) :0 Total ECTS Credit :30

2. Year Fall ( Third ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
11746 AIH201 COMMUNICATION LAW AND ETHICS Compulsory 2 + 0 2.0 2.0
11740 HAT211 PUBLIC RELATIONS PLAN AND IMPLEMENTATION Compulsory 1 + 2 2.0 4.0
11744 HAT223 AD TEXT WRITING Compulsory 0 + 2 1.0 3.0
11745 HAT225 CREATIVE ADVERTISING CAMPAIGNS Compulsory 0 + 2 1.0 3.0
11742 HAT233 BRAND MANAGEMENT Compulsory 2 + 0 2.0 2.0
11741 HAT245 MASS COMMUNICATION THEORIES Compulsory 2 + 0 2.0 3.0
11739 HAT253 VISUAL COMMUNICATIONS DESIGN Compulsory 2 + 2 3.0 4.0
11743 HAT271 PROFESSIONAL ENGLISH-I Compulsory 3 + 0 3.0 3.0
10369 YUM201 WORK PLACEMENT-II Compulsory 0 + 0 0.0 4.0
Total ECTS Credit (Compulsory):28 Total ECTS Credit (Elective) :0 Total ECTS Credit :28

2. Year Spring ( Fourth ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
10376 GRI201 ENTREPRENEURSHIP Compulsory 2 + 0 2.0 2.0
11747 HAT212 PUBLIC RELATIONS SPONSORSHIP Compulsory 2 + 0 2.0 2.0
11749 HAT228 THE MEDIA AND MEDIA PLANNING Compulsory 1 + 2 2.0 3.0
11738 HAT242 POLITICAL COMMUNICATION Compulsory 2 + 0 2.0 3.0
11737 HAT244 PUBLIC RELATIONS AND ADVERTISING IN NEW MEDIA Compulsory 2 + 0 2.0 3.0
11748 HAT246 PUBLIC OPINION RESEARCH Compulsory 2 + 0 2.0 3.0
11736 HAT248 GLOBAL ADVERTISING AND PUBLIC RELATIONS Compulsory 2 + 0 2.0 3.0
11750 HAT272 PROFESSIONAL ENGLISH-II Compulsory 3 + 0 3.0 3.0
10379 MEZ202 GRADUATION PROJECT Compulsory 2 + 0 2.0 2.0
10375 YUM202 WORK PLACEMENT-III Compulsory 0 + 0 0.0 4.0
Total ECTS Credit (Compulsory):28 Total ECTS Credit (Elective) :0 Total ECTS Credit :28
EBS : İstanbul Aydın Üniversitesi Eğitim Öğretim Bilgi Sistemi İstanbul Aydın Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Istanbul Aydin University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.