PROGRAMME LEARNING OUTCOMES |
KNOWLEDGE |
Aim |
Objectives | T |
% |
(Described in terms of theoretical and factual knowledge) |
1 | 1 |
1 |
Discusses theoretical information about public relations. | 0 | 0 | 0 | 0.00 |
2 |
Designs creative advertising campaigns. | 0 | 0 | 0 | 0.00 |
3 |
Outlines theoretical and conceptual background about crisis management, brand management, image management, marketing, corporate communication, etc. | 0 | 0 | 0 | 0.00 |
4 |
Develops communication plans about corporate reputation and image activities. | 0 | 0 | 0 | 0.00 |
5 |
Analyses public relations and advertising activities in the context of communication theories. | 0 | 0 | 0 | 0.00 |
6 |
Describes public relations tools and methods. | 0 | 0 | 0 | 0.00 |
7 |
Examines the persuasion methods for the communication activities. | 0 | 0 | 0 | 0.00 |
8 |
Associates communication with politics, economy, culture and technology. | 0 | 0 | 0 | 0.00 |
SKILLS |
Aim |
Objectives | T |
% |
(Described in terms of cognitive and practical skills) |
1 | 1 |
1 |
Develops his/her own creative point-of-view for the corporate communication activities. | 0 | 0 | 0 | 0.00 |
2 |
Criticize the brand communication process. | 0 | 0 | 0 | 0.00 |
3 |
Determines the concept for product/service launching. | 0 | 0 | 0 | 0.00 |
4 |
Designs public relations and/or advertising campaigns for businesses. | 0 | 0 | 0 | 0.00 |
5 |
Relates social, technological, cultural and socio-economical developments with his/her intellectual background. | 0 | 0 | 0 | 0.00 |
6 |
Uses technical information for implementing corporate communication acitivities. | 0 | 0 | 0 | 0.00 |
7 |
Operates creative advertising campaigns. | 0 | 0 | 0 | 0.00 |
8 |
Analyses visual and oral communication activities. | 0 | 0 | 0 | 0.00 |
9 |
Evaluates the subjects such as policies of the media institutions, reader/audience profile and network of distribution for providing necessary tools and developing relationships with media people. | 0 | 0 | 0 | 0.00 |
10 |
Prepares necessary public relations and advertising materials for the traditional and digital media environments. | 0 | 0 | 0 | 0.00 |
11 |
examines the experiences about visual design applications. | 0 | 0 | 0 | 0.00 |
12 |
uses technological information sources effectively. | 0 | 0 | 0 | 0.00 |
13 |
completes advanced foreign language level for professional development. | 0 | 0 | 0 | 0.00 |
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS |
Aim |
Objectives | T |
% |
Autonomy & Responsibility |
1 | 1 |
1 |
Designs and uses the research techniques to analyse the environment in the right way. | 0 | 0 | 0 | 0.00 |
2 |
Operates as a PR specialist in the light of moral and ethical rules for building and developing efficient relationships between corporations and their publics. | 0 | 0 | 0 | 0.00 |
3 |
Develops the ability to think analytically and follows up innovation in the sector. | 0 | 0 | 0 | 0.00 |
4 |
Show solves in group projects for professional and social area actively. | 0 | 0 | 0 | 0.00 |
Learning to Learn |
1 | 1 | T | % |
1 |
Predicts possible various political, economical, social and cultural trends in the society | 0 | 0 | 0 | 0.00 |
2 |
Discovers sectoral and professional developments and reaches related sources for personal and professional development. | 0 | 0 | 0 | 0.00 |
3 |
Understands the importance of whole-of-life learning. | 0 | 0 | 0 | 0.00 |
Communication & Social |
1 | 1 | T | % |
1 |
Uses oral and written communication skills effectively to performs his/her profession in private/public sector well. | 0 | 0 | 0 | 0.00 |
2 |
Combines persuasion and communication skills to build credible image about any product, service, idea and/or institution in the mind of public. | 0 | 0 | 0 | 0.00 |
3 |
Develops the ability to think creatively. | 0 | 0 | 0 | 0.00 |
4 |
Extends competency about quality culture, social and cultural values, social responsibilities. | 0 | 0 | 0 | 0.00 |
Occupational and/or Vocational |
1 | 1 | T | % |
1 |
Develops various strategies and tactics to build up the bridge between company and its publics as PR specialist | 0 | 0 | 0 | 0.00 |
2 |
Understand advertising campaigns and process. | 0 | 0 | 0 | 0.00 |
3 |
Discovers traditional and digital/new media and develops effective relations. | 0 | 0 | 0 | 0.00 |
Related number of programme learning outcomes/ 35 | | | - | - |
---|
Level of contribution | | | - | - |
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High |