English

12080 STRATEGIC MARKETING and BRAND MANAGEMENT - Programmes Without Thesis
LEVEL: Master's Degree, TYYÇ: Level 7, EQF-LLL: Level 7, QF-EHEA: Second Cycle

Level of Contribution from 0 to 5* Level of Contribution Existence of Contribution (Relation)
Course-Programe LOs Relations
Compulsory Course Units
No Name of the Course Unit Programme Learning Outcomes
123456789101112131415161718192021222324252627T%
1 GLOBALIZATION AND STRATEGIC MANAGEMENT4344434455333343444233334559973.33
2 DÖNEM PROJESİ DERSİ44544454545544545454454555512189.63
3 SCIENTIFIC RESEARCH METHODS00000000000000000000000000000.00
Related number of course units / 3222222222222222222222222222--
Level of contribution879887981098877979896787891010--
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High
Programme Elective Course Units
No Name of the Course Unit Programme Learning Outcomes
123456789101112131415161718192021222324252627T%
1 HUMAN RESOURCES PLANNING00000000000000000000000000000.00
2 MANAGEMENT AND BUSINESS POLICIES00000000000000000000000000000.00
3 LEADERSHIP AND MOTIVATION THEORIES55455455555555545555555555513297.78
4 CRISIS MANAGEMENT00000000000000000000000000000.00
5 MARKETING TECHNIQUES55554553544334344344435444511182.22
6 COMMUNICATION,RECLAIM AND SALES MANAGEMENT55555554454454555344454345512189.63
7 PERFORMANCE AND CAREER MANAGEMENT00000000000000000000000000000.00
8 CURRENT DEVELOPMENTS IN HUMAN RESOURCES MANAGEMENT 00000000000000000000000000000.00
9 EMPLOYMENT AND SOCIAL SECURITY LAW00000000000000000000000000000.00
10 QUALITY DEVELOPMENT TECHNIQUES00000000000000000000000000000.00
11 BRAND MANAGEMENT45554553544554454443455555512189.63
12 İŞLETME VE EKONOMİ ÜZERİNE GÜNCEL TARTIŞMALAR00000000000000000000000000000.00
13 İŞLETME VE EKONOMİ OKUMALARI00000000000000000000000000000.00
Related number of course units / 13444444444444444444444444444--
Level of contribution192019201819201519181717181717181815171617181917181920--
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High
EBS : İstanbul Aydın Üniversitesi Eğitim Öğretim Bilgi Sistemi İstanbul Aydın Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Istanbul Aydin University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.