EBS
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12860 PUBLIC RELATIONS AND PUBLICITY - Programme for Master's Degree Holders
LEVEL: Doctorate Degree, TYYÇ Level: 8, EQF-LLL Level: 8, QF-EHEA Level: Third Cycle
  Upon successful completion of the program designed in accordance with the aims and objectives of the program and the program learning outcomes in terms of knowledge, skills and competencies given below, students/learners will be able to:

PROGRAMME LEARNING OUTCOMES
KNOWLEDGE
(Described in terms of theoretical and factual knowledge) Percentage of Success
1 Comprehend the scope and the main topics of the field. %97.75
2 Know the national and international academic works of the field. %98.00
3 Have a thorough knowledge of literature in the field. %97.75
4 Know the terms and theories of the field. %98.00
5 Know the current issues of the field and analyze them in the academic perspective. %97.75
6 Have a general knowledge of sciences closely related to the field. %97.75
7 Arrive at authentic conclusions by using specialized knowledge in the analysis, syhntesis and evaluation of the ideas and issues relating to the field. %98.00
8 Search, evaluate and execute an authentic topic in the field. %98.00
SKILLS
(Described in terms of cognitive and practical skills) Percentage of Success
1 Evaluate and use the new information systematically in the field. %97.75
2 Analyze, synthesize and evaluate new and complex ideas ideas in the field. %98.25
3 Develop new ideas and formulate new methods with an interdisciplinary approach %98.25
4 Interpret his/her specialized knowledge integrating the information of different disciplines and develop new information. %98.25
5 Use scientific research methods in his/her advanced and authentic studies. %98.25
6 Gain perspective with the academic works in the field. Comment on the current issues and scope out solutions for the problems with this perspective. %98.00
7 Evaluate theoretical knowledge of the field and put this knowledge into practice. %98.00
8 Develop creative projects with a multidimensional perspective. %98.00
9 Use surveys effectively to know and understand public opinion and target audience. %98.00
10 Keep abreast of social trends and social sensibilities. %98.00
11 Make verbal and written presentations about the field in national and international meetings. %98.00
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS
Autonomy & Responsibility Percentage of Success
1 Develop social responsibility projects considering the social problems. %98.00
2 Develop public relations projects for brands and institutions. %98.00
3 Take responsibility in projects which consist of research, planning, executing and evaluation working as an individual, as well as a member of project team. %98.00
4 Develop projects relating to the activites in the field and evaluation reports. %98.00
5 Conduct a public relations project from its preparation to its execution phases. %98.25
6 Develop social and corporate projects which are innovative and problem-oriented. %98.00
7 Publich minimum an article in one of the national or international refereed journals in the field of communication %98.25
8 Acts as a leader in settings where authentic and interdisciplinary problems need to be solved. %98.25
Learning to Learn Percentage of Success
1 Express knowledge, skills, opinions and suggestions acquired in the field in spoken or written form. %98.00
2 Have skills in reaching information, conducting literature search, using databases and other information sources. %98.25
3 Formualte new ideas and methods in their field by using the high-level mental processes such as creative thinking, problem solving and decision-making. %98.25
Communication & Social Percentage of Success
1 Use presentation techniques effectively. %98.25
2 Support presentation with appropriate materials. %98.00
3 Use types of communication effectively to understand and to persuade target audience. %98.00
4 Express knowledge, skills, opinions and suggestions acquired in the field in spoken or written form. %98.00
5 Have skills in sharing knowledge, working in a group, evaluating critical approaches and incorporating them in their studies in academic field. %98.00
6 Analyze and develop the social relationships and the norms that guide these relationships in a critical way and change them if necesary. %98.00
7 Defend the original opinions when discussing topics in their field with experts and communicate effectively as to demonstrate the competence in their field. %98.25
Occupational and/or Vocational Percentage of Success
1 Use Turkish language correctly, excellent and effectively. %98.25
2 Have an identity as a researcher who are suitable and compatible to the field, open-minded and have vision. %98.00
3 Act appropriate to social, scientific, cultural and ethical values in every study related to the field. %98.25
4 Use the information in the field, problem solving and/or practical skills in national, international and interdisciplinary studies. %98.25
5 Make a contribution to solving the social, scientific, cultural and ethical problems encountered in the field. %98.25
6 Establish a functional interaction by using the strategic desicion-making processess in solving the problems encountered in the field. %98.25
7 Make an original contribution to the studies in the field by demonstrating a willingness to search for novelty. %98.25
EBS : İstanbul Aydın Üniversitesi Eğitim Öğretim Bilgi Sistemi İstanbul Aydın Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Istanbul Aydin University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.