PROGRAMME LEARNING OUTCOMES |
LEARNING & TEACHING METHODS |
ASSESMENT & GRADING METHODS |
KNOWLEDGE |
(Described in terms of theoretical and factual knowledge) |
   1 |
Expand and deepen their knowledge in the same field or elsewhere at the level of expertise. |
   2 |
Follow the literature and changes in the field of marketing and brand management. |
   3 |
Comprehend brand management in a strategic context, its role in general marketing process and business management and explain their interaction. |
   4 |
Develop their professional discipline related to the educational infrastructure of PhD degree. |
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Explain the interdiciplinary aspects of the subject field. |
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Determine the appropriate analytical method and the practical knowledge to solve complicated problems of marketing and brand management. |
   7 |
Identify the basic principles, strategies and process in marketing and brand management and analytical thinking. |
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- Lecture & In-Class Activities
- Group Work
- Reading
- Assignment (Homework)
- Seminar
- Implementation/Application/Practice
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- Mid-Term Exam
- Final Exam
- Short Exam
- Homework Assessment
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SKILLS |
(Described in terms of cognitive and practical skills)
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   1 |
Convey the knowledge of the subject field to employees and colleagues. |
   2 |
Use the acquired knowledge in critical assessments. |
   3 |
Solve complicated problems of marketing and brand management. |
   3 |
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Apply their acquired field knowledge in decision making and other behaviors and present skills on data analysis, problem descriptons and solution proposals. |
   5 |
Offer solutions to the problems encountered in brand management in their company. |
   6 |
Use the most up to date information technologies to brand management applications. |
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- Lecture & In-Class Activities
- Group Work
- Reading
- Assignment (Homework)
- Seminar
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- Mid-Term Exam
- Final Exam
- Short Exam
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PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS |
Autonomy & Responsibility |
   1 |
Conduct an independent study that requires expertise in the field. |
   2 |
Become an executive responsible for a brand. |
   3 |
Work independently in the fields requiring expertise in strategic marketing and brand management. |
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Plan and manage all kinds of projects and objectives in the field. |
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- Lecture & In-Class Activities
- Reading
- Assignment (Homework)
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- Mid-Term Exam
- Final Exam
- Short Exam
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Learning to Learn |
   1 |
Follow the global developments in marketing and brand management and adapt them to business organizations. |
   2 |
Evaluate the knowledge and skills acquired in the field in a contributive, investigative and productive approach to determine the learning requirements meeting these requirements. |
   3 |
Identify the need to follow the developments in science and technology renew themselves all the time. |
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- Lecture & In-Class Activities
- Reading
- Assignment (Homework)
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- Mid-Term Exam
- Final Exam
- Short Exam
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Communication & Social |
   1 |
Express knowledge, skills, opinions and suggestions acquired in the field in spoken or written form. |
   2 |
Act effectively in creating the brand of the business organization both in internal and external environment. |
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Identify the importance of marketing and brand management for institutions. |
   4 |
Convey the knowledge of marketing and brand management to team members. |
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- Reading
- Assignment (Homework)
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- Mid-Term Exam
- Final Exam
- Short Exam
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Occupational and/or Vocational |
   1 |
Act in accordance with social and institutional ethics. |
   2 |
Act in accordance with social, culturel, scientific and ethical values in the process of processing knowledge in the field. |
   3 |
Evaluate the social influences of solutions and practices in marketing and brand management, subjects in entrepreneurship and innovativeness and the problems of the current era. |
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- Lecture & In-Class Activities
- Reading
- Assignment (Homework)
- Thesis Work
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- Mid-Term Exam
- Presentation of Thesis
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