English

12080 STRATEGIC MARKETING and BRAND MANAGEMENT - Programmes Without Thesis
LEVEL: Master's Degree, TYYÇ: Level 7, EQF-LLL: Level 7, QF-EHEA: Second Cycle

Level of Contribution from 0 to 5* Level of Contribution Existence of Contribution (Relation)
Course-Programe LOs Relations
Compulsory Course Units
No Name of the Course Unit Programme Learning Outcomes
123456789101112131415161718192021222324252627T%
1 GLOBALIZATION AND STRATEGIC MANAGEMENT4344434455333343444233334559973.33
2 TERM PROJECT COURSE44544454545544545454454555512189.63
3 SCIENTIFIC RESEARCH METHODS0000003005005000500500050053324.44
Related number of course units / 3222222322322322232232223223--
Level of contribution879887128101488127971489117871391015--
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High
Programme Elective Course Units
No Name of the Course Unit Programme Learning Outcomes
123456789101112131415161718192021222324252627T%
1 WORLD ECONOMY00000000000000000000000000000.00
2 HUMAN RESOURCES PLANNING2322322332332322233332333326951.11
3 MARKA YÖNETİMİ00000000000000000000000000000.00
4 ORGANIZATIONAL BEHAVIOR AND CHANGE MANAGEMENT00000000000000000000000000000.00
5 MANAGEMENT AND BUSINESS POLICIES0000050005000000000500000052014.81
6 MODERN MANAGEMENT TECHNIQUES43555444443324344454433344510477.04
7 LEADERSHIP AND MOTIVATION THEORIES55455455555555545555555555513297.78
8 MANAGERIAL ECONOMICS00000000000000000000000000000.00
9 CRISIS MANAGEMENT00000000000000004000000000042.96
10 MARKETING RESEARCH55504553545555555454454345511988.15
11 DEVELOPMENTS IN MARKETING MANAGEMENT55555555554324344445445345511786.67
12 STRATEGIC BRAND MANAGEMENT55554554454454545343555445512189.63
13 MARKETING TECHNIQUES55554553544334344344435444511182.22
14 COMMUNICATION,RECLAIM AND SALES MANAGEMENT55555554454454555344454345512189.63
15 NEW ECONMY AND E - TRADE54555345544455455555453344512088.89
16 PERFORMANCE AND CAREER MANAGEMENT0000000000000003000500050051813.33
17 CURRENT DEVELOPMENTS IN HUMAN RESOURCES MANAGEMENT 50000000000000000000000000053.70
18 EMPLOYMENT AND SOCIAL SECURITY LAW00000000000000000000000000000.00
19 QUALITY DEVELOPMENT TECHNIQUES44444445555555555444444455512189.63
20 SUPPLY CHAIN AND LOGISTIC MANAGEMENT45554453554544454455355334511786.67
21 BRAND MANAGEMENT45554553544554454443455555512189.63
22 CURRENT DEVELOPMENTS IN BUSINESS AND ECONOMY00000000000000000000000000000.00
23 İŞLETME VE EKONOMİ ÜZERİNE GÜNCEL TARTIŞMALAR00000000000000000000000000000.00
24 İŞLETME VE EKONOMİ OKUMALARI00000000000000000000000000000.00
Related number of course units / 24131212111213121212131212121212131312121412121213121214--
Level of contribution585455515256544755574949485148555646525948515148495467--
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High
EBS : İstanbul Aydın Üniversitesi Eğitim Öğretim Bilgi Sistemi İstanbul Aydın Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Istanbul Aydin University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.