English

07020 PUBLIC RELATIONS and PUBLICITY -
LEVEL: Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle

Level of Contribution from 0 to 5* Level of Contribution Existence of Contribution (Relation)
Course-Programe LOs Relations
Compulsory Course Units
No Name of the Course Unit Programme Learning Outcomes
1T%
1 ATATÜRK'S PRINCIPLES AND REVOLUTION HISTORY-I000.00
2 ATATÜRK'S PRINCIPLES AND REVOLUTION HISTORY-II000.00
3 INFORMATION TECHNOLOGY-I000.00
4 INFORMATION TECHNOLOGY-II000.00
5 INTRODUCTION TO ECONOMICS000.00
6 ENTREPRENEURSHIP000.00
7 INTRODUCTION TO PUBLIC RELATIONS55100.00
8 EFFECTIVE PRESENTATION AND INTERVIEW TECHNIQUES2240.00
9 CORPORATE PUBLIC RELATIONS55100.00
10 PUBLIC RELATIONS WRITING55100.00
11 IMAGE MANAGEMENT55100.00
12 MEDIA RELATIONS4480.00
13 MANAGEMENT AND ORGANIZATION3360.00
14 ÖRGÜTSEL DAVRANIŞ3360.00
15 MEDIA ANALYSIS AND DATA READING1120.00
16 INTEGRATED MARKETING COMMUNICATION3360.00
17 MEDIA PLANNING2240.00
18 PUBLIC RELATIONS THEORY AND APPLIED PUBLIC RELATIONS55100.00
19 BRAND MANAGEMENT55100.00
20 PUBLIC RELATIONS AND ETHICS2240.00
21 PUBLIC OPINION RESEARCH2240.00
22 BASIC PRINCIPLES OF LAW000.00
23 COMMUNICATION LAW AND INTELLECTUAL PROPERTY RIGHTS000.00
24 INTRODUCTION TO COMMUNICATION SCIENCES3360.00
25 SOCIOLOGY OF COMMUNICATION000.00
26 COMMUNICATION AND PHILISOPHY000.00
27 MESLEKİ İNGİLİZCE55100.00
28 MEDIA LITERACY4480.00
29 SOCİAL PSYCHOLOGY000.00
30 COMMUNİCATİON THEORİES000.00
31 POLITICAL COMMUNICATION000.00
32 RESEARCH METHODS IN COMMUNICATION1120.00
33 WORK HEALTH AND SAFETY000.00
34 GRADUATION PROJECT4480.00
35 ENGLISH-I000.00
36 ENGLISH-II000.00
37 INTRODUCTION TO POLITICAL SCIENCES000.00
38 TURKISH LANGUAGE-I000.00
39 TURKISH LANGUAGE-II000.00
40 WORK PLACEMENT I55100.00
41 WORK PLACEMENT-II55100.00
42 WORK PLACEMENT III55100.00
Related number of course units / 4223--
Level of contribution84--
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High
Programme Elective Course Units
No Name of the Course Unit Programme Learning Outcomes
1T%
1 SOCİAL MEDİA000.00
2 PROTOKOL VE SOSYAL DAVRANIŞ KURALLARI000.00
3 CONSUMER BEHAVIOURS3360.00
4 APPLIED PUBLIC RELATIONS DESIGN 2240.00
5 INTRODUCTION TO DESIGN IN PUBLIC RELATIONS3360.00
6 ENGLISH FOR MEDIA000.00
7 EVENT MANAGEMENT4480.00
8 ADVERTISING1120.00
9 SUSTAINABILITY4480.00
10 PUBLIC RELATIONS PRACTICES IN TURKEY55100.00
11 STRATEGIC COMMUNICATIONS AND CASE STUDIES55100.00
12 CRISIS MANAGEMENT55100.00
13 ANALYSIS OF ADVERTISING CAMPAIGNS2240.00
14 CAMPAIGN DESIGN IN PUBLIC RELATIONS55100.00
15 DIGITAL PUBLIC RELATIONS55100.00
16 INTERNATIONAL PUBLIC RELATIONS AND PUBLIC DIPLOMACY55100.00
17 WORKSHOP55100.00
18 VISUAL PERCEPTION AND COMMUNICATION1120.00
19 DIGITAL COMMUNICATION RESEARCH AND STUDIES1120.00
20 DIGITAL ADVERTISING AND MEDIA PLANNING1120.00
21 MYTHOLOGY000.00
22 TV INTERVIEW TECHNIQUES000.00
Related number of course units / 2217--
Level of contribution57--
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High
Faculty Elective Course Units
No Name of the Course Unit Programme Learning Outcomes
1T%
1 MOBILE COMMUNICATION TECHNOLOGIES55100.00
2 ADVANCED COMMUNICATION RESEARCH3360.00
3 ETHNOGRAPHIC STUDIES OF COMMUNICATION1120.00
4 SANAT AKIMLARI VE YARATICILIK000.00
5 INTERCULTURAL COMMUNICATION AND ADVERTISING1120.00
6 SOCIETY, GLOBALIZATION AND COMMUNICATION1120.00
7 INTRODUCTION TO EDITING000.00
8 SOCIAL MEDIA RESEARCH000.00
Related number of course units / 85--
Level of contribution11--
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High
University Elective Course Units
No Name of the Course Unit Programme Learning Outcomes
1T%
1 WOMEN AND EXERCISE000.00
2 ESPORTS ECONOMICS000.00
3 SPEAKING TECHNIQUES000.00
4 CYBER SECURITY000.00
5 PEER GUIDANCE000.00
6 RHYTHM DANCE AND ORFF TRAINING000.00
7 EDUCATION WITH COMPUTER GAMES000.00
8 MULTIMEDIA DESIGN AND PRODUCTION000.00
9 INSTRUCTIONAL DESIGN000.00
10 APPLICATIONS IN INSTRUCTIONAL TECHNOLOGY000.00
11 MODERNISATION AND THE ARTS000.00
12 DESIGN FOR EVERYBODY000.00
13 HUMAN RIGHTS (ECHR AND CASE LAW)000.00
14 CONSUMER LAW000.00
15 KARİYER PLANLAMA000.00
16 FİNANCİAL LİTERACY000.00
17 EUROPEAN PALACE GARDENZ000.00
18 TECHNOLOGY ADDICTION000.00
19 SOCIOLOGY000.00
20 CONTEMPOARY APPROACHES IN PEACE STUDIES000.00
Related number of course units / 200--
Level of contribution0--
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High
EBS : İstanbul Aydın Üniversitesi Eğitim Öğretim Bilgi Sistemi İstanbul Aydın Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Istanbul Aydin University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.