English

07020-PUBLIC RELATIONS and PUBLICITY-
LEVEL: Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
PROGRAMME COURSE STRUCTURE
Please click on a course unit to see the details

1. Year Fall ( First ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
8824 ILF131 COMMUNICATION SOCIOLOGY Compulsory 3 + 0 3.0 5.0
1029 ATA101 ATATÜRK'S PRINCIPLES AND REVOLUTION HISTORY-I Compulsory 2 + 0 2.0 2.0
2474 ING101 ENGLISH-I Compulsory 3 + 0 3.0 4.0
1010 TUR101 TURKISH LANGUAGE-I Compulsory 2 + 0 2.0 2.0
8778 BIL101 INFORMATION TECHNOLOGY-I Compulsory 2 + 0 2.0 2.0
8823 ILF111 INTRODUCTION TO COMMUNICATION SCIENCE Compulsory 3 + 0 3.0 5.0
10489 HAT123 INTRODUCTION TO PUBLIC RELATIONS Compulsory 3 + 0 3.0 6.0
10274 PSR193 FUNDAMENTALS OF POLITICAL SCIENCE Compulsory 3 + 0 3.0 4.0
Total ECTS Credit (Compulsory):30 Total ECTS Credit (Elective) :0 Total ECTS Credit :30

1. Year Spring ( Second ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
2475 ING102 ENGLISH-II Compulsory 3 + 0 3.0 4.0
1039 ATA102 ATATÜRK'S PRINCIPLES AND REVOLUTION HISTORY-II Compulsory 2 + 0 2.0 2.0
8783 BIL102 INFORMATION TECHNOLOGY-II Compulsory 2 + 0 2.0 2.0
8828 ILF132 COMMUNICATION AND PHILISOPHY Compulsory 3 + 0 3.0 4.0
9946 HUK161 BASIC PRINCIPLES OF LAW Compulsory 2 + 0 2.0 4.0
54141 HAT126 CORPORATE PUBLIC RELATIONS Compulsory 3 + 0 3.0 6.0
54142 HAT124 EFFECTIVE PRESENTATION AND INTERVIEW TECHNIQUES Compulsory 1 + 2 2.0 6.0
2116 TUR102 TURKISH LANGUAGE-II Compulsory 2 + 0 2.0 2.0
Total ECTS Credit (Compulsory):30 Total ECTS Credit (Elective) :0 Total ECTS Credit :30

2. Year Fall ( Third ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
54143 HAT227 MEDIA RELATIONS Compulsory 1 + 2 2.0 5.0
8831 HUK289 COMMUNICATION LAW Compulsory 2 + 0 2.0 4.0
10278 EKO297 GENERAL ECONOMY Compulsory 3 + 0 3.0 4.0
8834 ILF213 MEDIA LITERACY Compulsory 2 + 0 2.0 5.0
8835 ILF235 RESEARCH TECHNIQUES IN COMMUNICATION Compulsory 2 + 0 2.0 5.0
8832 ILF211 COMMUNICATION THEORIES-I Compulsory 2 + 0 2.0 4.0
  Details
ELECTIVE COURSE MODULE Elective -  - - 3
0001 UNSEC University Elective - + - - -
Total ECTS Credit (Compulsory):27 Total ECTS Credit (Elective) :3 Total ECTS Credit :30

2. Year Spring ( Fourth ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
8837 ILF232 POLITICAL COMMUNICATION Compulsory 2 + 0 2.0 4.0
8838 ILF212 COMMUNICATION THEORIES-II Compulsory 2 + 0 2.0 4.0
8839 ILF214 NEWS PRACTICES Compulsory 2 + 2 3.0 5.0
10497 HAT224 ADVERTISING Compulsory 3 + 0 3.0 4.0
10498 HAT226 IMAGE MANAGEMENT Compulsory 3 + 0 3.0 4.0
10496 HAT222 PUBLIC RELATIONS WRITING Compulsory 3 + 0 3.0 6.0
  Details
ELECTIVE COURSE MODULE Elective -  - - 3
0001 UNSEC University Elective - + - - -
Total ECTS Credit (Compulsory):27 Total ECTS Credit (Elective) :3 Total ECTS Credit :30

3. Year Fall ( Fifth ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
8765 YUM301 WORK PLACEMENT-I Compulsory 0 + 0 0.0 4.0
54144 HAT325 PRINCIPLES OF MARKETING Compulsory 3 + 0 3.0 5.0
54145 HAT327 THEORY AND PRACTICE IN PUBLIC RELATIONS Compulsory 1 + 2 2.0 6.0
  Details
ELECTIVE COURSE MODULE Elective -  - - 15
0001 BLMSEC Programme Elective - + - - -
0002 BLMSEC Programme Elective - + - - -
0003 BLMSEC Programme Elective - + - - -
0001 FKSEC Faculty Elective - + - - -
Total ECTS Credit (Compulsory):15 Total ECTS Credit (Elective) :15 Total ECTS Credit :30

3. Year Spring ( Sixth ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
8879 HAT322 INTEGRATED MARKETING COMMUNICATION Compulsory 3 + 0 3.0 5.0
10502 HAT326 MEDIA PLANNING Compulsory 3 + 0 3.0 5.0
8768 YUM302 WORK PLACEMENT-II Compulsory 0 + 0 0.0 4.0
54149 HAT328 STATISTICS Compulsory 3 + 0 3.0 5.0
  Details
ELECTIVE COURSE MODULE Elective -  - - 11
0001 BLMSEC Programme Elective - + - - -
0002 BLMSEC Programme Elective - + - - -
0001 FKSEC Faculty Elective - + - - -
Total ECTS Credit (Compulsory):19 Total ECTS Credit (Elective) :11 Total ECTS Credit :30

4. Year Fall ( Seventh ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
54150 HAT423 BRAND MANAGEMENT Compulsory 3 + 0 3.0 4.0
8818 GRI401 ENTREPRENEURSHIP Compulsory 2 + 0 2.0 2.0
8771 YUM401 WORK PLACEMENT-III Compulsory 0 + 0 0.0 4.0
  Details
ELECTIVE COURSE MODULE Elective -  - - 20
0001 BLMSEC Programme Elective - + - - -
0002 BLMSEC Programme Elective - + - - -
0003 BLMSEC Programme Elective - + - - -
0004 BLMSEC Programme Elective - + - - -
0005 BLMSEC Programme Elective - + - - -
Total ECTS Credit (Compulsory):10 Total ECTS Credit (Elective) :20 Total ECTS Credit :30

4. Year Spring ( Eighth ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
10529 HAT460 PUBLIC OPINION RESEARCH Compulsory 3 + 0 3.0 4.0
8884 ILF411 GRADUATION PROJECT Compulsory 3 + 0 3.0 6.0
  Details
ELECTIVE COURSE MODULE Elective -  - - 20
0001 BLMSEC Programme Elective - + - - -
0002 BLMSEC Programme Elective - + - - -
0003 BLMSEC Programme Elective - + - - -
0004 BLMSEC Programme Elective - + - - -
0005 BLMSEC Programme Elective - + - - -
Total ECTS Credit (Compulsory):10 Total ECTS Credit (Elective) :20 Total ECTS Credit :30
EBS : İstanbul Aydın Üniversitesi Eğitim Öğretim Bilgi Sistemi İstanbul Aydın Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Istanbul Aydin University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.