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LEVEL: Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
PROGRAMME COURSE STRUCTURE
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1. Year Fall ( First ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
8826 REK121 INTRODUCTION TO ADVERTISING Compulsory 3 + 0 3.0 6.0
10274 PSR193 FUNDAMENTALS OF POLITICAL SCIENCE Compulsory 3 + 0 3.0 4.0
1010 TUR101 TURKISH LANGUAGE-I Compulsory 2 + 0 2.0 2.0
1029 ATA101 ATATÜRK'S PRINCIPLES AND REVOLUTION HISTORY-I Compulsory 2 + 0 2.0 2.0
2474 ING101 ENGLISH-I Compulsory 3 + 0 3.0 4.0
8778 BIL101 INFORMATION TECHNOLOGY-I Compulsory 2 + 0 2.0 2.0
8823 ILF111 INTRODUCTION TO COMMUNICATION SCIENCE Compulsory 3 + 0 3.0 5.0
8824 ILF131 COMMUNICATION SOCIOLOGY Compulsory 3 + 0 3.0 5.0
Total ECTS Credit (Compulsory):30 Total ECTS Credit (Elective) :0 Total ECTS Credit :30

1. Year Spring ( Second ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
9946 HUK161 BASIC PRINCIPLES OF LAW Compulsory 2 + 0 2.0 4.0
2116 TUR102 TURKISH LANGUAGE-II Compulsory 2 + 0 2.0 2.0
1039 ATA102 ATATÜRK'S PRINCIPLES AND REVOLUTION HISTORY-II Compulsory 2 + 0 2.0 2.0
2475 ING102 ENGLISH-II Compulsory 3 + 0 3.0 4.0
8783 BIL102 INFORMATION TECHNOLOGY-II Compulsory 2 + 0 2.0 2.0
8828 ILF132 COMMUNICATION AND PHILISOPHY Compulsory 3 + 0 3.0 4.0
8827 SSE101 SOCIAL RESPONSIBILITY AND ETHICS Compulsory 0 + 2 1.0 2.0
8830 REK122 ADVERTISING AND PERSUASION Compulsory 3 + 0 3.0 10.0
Total ECTS Credit (Compulsory):30 Total ECTS Credit (Elective) :0 Total ECTS Credit :30

2. Year Fall ( Third ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
10278 EKO297 GENERAL ECONOMY Compulsory 3 + 0 3.0 4.0
8831 HUK289 COMMUNICATION LAW Compulsory 2 + 0 2.0 4.0
8832 ILF211 COMMUNICATION THEORIES-I Compulsory 2 + 0 2.0 4.0
8834 ILF213 MEDIA LITERACY Compulsory 2 + 0 2.0 5.0
8835 ILF235 RESEARCH TECHNIQUES IN COMMUNICATION Compulsory 2 + 0 2.0 5.0
8836 REK221 FUNDAMENTALS OF ADVERTISING Compulsory 3 + 0 3.0 5.0
  Details
ELECTIVE COURSE MODULE Elective -  - - 3
0001 UNSEC University Elective - + - - -
Total ECTS Credit (Compulsory):27 Total ECTS Credit (Elective) :3 Total ECTS Credit :30

2. Year Spring ( Fourth ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
8842 GZC224 PHOTOGRAPHY PRACTICES Compulsory 2 + 2 3.0 5.0
8838 ILF212 COMMUNICATION THEORIES-II Compulsory 2 + 0 2.0 4.0
8839 ILF214 NEWS PRACTICES Compulsory 2 + 2 3.0 5.0
8840 REK222 AD WRITING Compulsory 2 + 2 3.0 6.0
8841 REK234 PUBLIC RELATIONS Compulsory 3 + 0 3.0 3.0
8837 ILF232 POLITICAL COMMUNICATION Compulsory 2 + 0 2.0 4.0
  Details
ELECTIVE COURSE MODULE Elective -  - - 3
0001 UNSEC University Elective - + - - -
Total ECTS Credit (Compulsory):27 Total ECTS Credit (Elective) :3 Total ECTS Credit :30

3. Year Fall ( Fifth ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
8878 REK321 ADVERTISEMENT DESIGN Compulsory 1 + 2 2.0 7.0
8877 REK323 CREATIVITY IN ADVERTISING AND CREATIVE STRATEGIES Compulsory 2 + 2 3.0 8.0
8765 YUM301 WORK PLACEMENT-I Compulsory 0 + 0 0.0 4.0
  Details
ELECTIVE COURSE MODULE Elective -  - - 11
0001 BLMSEC Programme Elective - + - - -
0002 BLMSEC Programme Elective - + - - -
0001 FKSEC Faculty Elective - + - - -
Total ECTS Credit (Compulsory):19 Total ECTS Credit (Elective) :11 Total ECTS Credit :30

3. Year Spring ( Sixth ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
8880 REK322 ADVERTISEMENT DESIGN PRACTICES Compulsory 1 + 2 2.0 6.0
8881 REK324 MEDIA PLANNING AND PURCHASING Compulsory 3 + 0 3.0 4.0
16976 REK316 ADVERTISING AND PUBLIC RELATIONS Compulsory 3 + 0 3.0 5.0
8768 YUM302 WORK PLACEMENT-II Compulsory 0 + 0 0.0 4.0
  Details
ELECTIVE COURSE MODULE Elective -  - - 11
0001 BLMSEC Programme Elective - + - - -
0002 BLMSEC Programme Elective - + - - -
0001 FKSEC Faculty Elective - + - - -
Total ECTS Credit (Compulsory):19 Total ECTS Credit (Elective) :11 Total ECTS Credit :30

4. Year Fall ( Seventh ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
8818 GRI401 ENTREPRENEURSHIP Compulsory 2 + 0 2.0 2.0
8882 REK421 ADVERTISEMENT ANALYSES Compulsory 3 + 0 3.0 8.0
8771 YUM401 WORK PLACEMENT-III Compulsory 0 + 0 0.0 4.0
  Details
ELECTIVE COURSE MODULE Elective -  - - 16
0001 BLMSEC Programme Elective - + - - -
0002 BLMSEC Programme Elective - + - - -
0003 BLMSEC Programme Elective - + - - -
0004 BLMSEC Programme Elective - + - - -
Total ECTS Credit (Compulsory):14 Total ECTS Credit (Elective) :16 Total ECTS Credit :30

4. Year Spring ( Eighth ) Term Courses
ID Code Name of the Course Unit Type of the Course In-Class Hours (T+P) Credit ECTS Credit
8884 ILF411 GRADUATION PROJECT Compulsory 3 + 0 3.0 6.0
8883 REK422 ADVERTISING CAMPAIGNS AND PLANNING Compulsory 1 + 2 2.0 4.0
  Details
ELECTIVE COURSE MODULE Elective -  - - 20
0001 BLMSEC Programme Elective - + - - -
0002 BLMSEC Programme Elective - + - - -
0003 BLMSEC Programme Elective - + - - -
0004 BLMSEC Programme Elective - + - - -
0005 BLMSEC Programme Elective - + - - -
Total ECTS Credit (Compulsory):10 Total ECTS Credit (Elective) :20 Total ECTS Credit :30
EBS : İstanbul Aydın Üniversitesi Eğitim Öğretim Bilgi Sistemi İstanbul Aydın Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Istanbul Aydin University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.